We're happy to announce that
eBay AdCommerce is now available in the UK. AdCommerce is a pay-per-click advertising programme that lets eBay sellers promote listings and eBay Shops by placing ads ('sponsored results') on eBay search result pages.
How AdCommerce works:
Let's say you sell laptops and want your ad to appear when buyers search for the keyword 'computer' on eBay. You would need to decide your maximum 'cost per click' bid for the keyword 'computer'; that is, how much you're willing to pay each time a buyer clicks on your ad after running a search for 'computer'.
If you're one of the highest bidders in terms of cost per click for that keyword, your ad - which can include a title, a short description, and an optional image - will appear near the bottom of the search results page when a buyer runs a search for 'computer'.
When you create these kinds of targeted advertising campaigns, you can specify the maximum you want to spend on clicks. Once your budget is used up, your ads will stop appearing or you can add to your budget if you want to continue advertising.
With
AdCommerce, there are no setup fees and no minimum payments: you pay only when a buyer clicks on your ad and goes to your listing or eBay Shop.
Work out how AdCommerce fits in with your advertising strategy and go to
www.adcommerce.co.uk to register and start advertising.