New shops, lower insertion fees

We’re retiring Shop Inventory Format, which means that Buy It Now is the only format for sellers to use for fixed price listings. Your Shop subscription will be a way to get lower insertion fees, especially if you’re listing lots of items, and these listings will have full visibility in main search results.

You can choose from three different Shops: Basic, Featured and Anchor. Each gives you access to significant discounts on Buy It Now insertion fees, with your listings showing up in the main search results.

Signing up for even the Basic Shop means your insertion fees for Buy It Now listings will be 50% lower than if you don't have a Shop. Anchor Shops will benefit from Buy It Now insertion fees of just 1p, meaning you can put your entire inventory on eBay at much lower cost. In addition, Anchor and Featured Shop subscriptions come with telephone support so you can get help easily and quickly when you need it.

Signing up for a Shop also gives you access to sales and marketing tools. These will help you manage your sales more efficiently, and market your business effectively, with marketing emails, flyers, Shop-branded templates and even the ability to publish product data direct to customers and shopping comparison sites.

• Why are you making changes to Shops and Buy It Now?
  • We're making the changes to Shops and how Buy It Now listings work because visitors to eBay increasingly want the convenience of shopping for great value, often new, items at a fixed price alongside auctions.
    
    We want to give all our sellers the opportunity to meet that demand by choosing a business model that best suits their items, whether that is through fixed-price sales or auction-format sales.
    
    

• Why will the monthly subscription to my Shop be going up?
  • The new Shops offer much more than the old ones.
    
    An important improvement to Shops is that from 25th September, items selling through a Shop will be visible in main search results.
    
    Shops will also enable you to access lower insertion fees and in the case of Featured and Anchor shops , telephone support , as well as other marketing tools.
    
    

• I have a basic Shop. What benefits am I getting for my increased monthly fee?
  • We're making major improvements to Shops that mean although prices have gone up, they'll offer greater benefits than before.
    
    The change to visibility of Shop listings alone means that these are more likely to sell. Different Shop levels also give you reduced upfront costs in the insertion fees.
    
    We can’t say that every single current Shop owner will benefit from the changes we’ve made, but there are other things to bear in mind:
    
    
    1. The monthly subscription is just one element of the cost of a Shop, and should be considered alongside the reduced insertion fees available, free Gallery, and other changes.
    2. The monthly fee for Featured and Anchor shops gets you access to other great benefits, such as access to marketing tools, even further reduced insertion fees and telephone support.
    3. The changes to visibility of Shop items means you’re more likely to sell from your listings.

• Will my monthly fees go up or down if I list and sell the same as today?
  • Please use our online fee illustrator to compare your fees.

• Are there criteria for owning a Shop from 25th September?
  • Yes. The qualification criteria are:
    Basic Shop: minimum positive Feedback of 10 and/or PayPal verified
    Featured Shop: minimum DSR scores of 4.4, based on a 12-month average
    Anchor Shop: minimum DSR scores of 4.6, based on a 12-month average
    
    

• If I do nothing to my Shop subscription, what happens on 25th September?
  • To move to the new equivalent tier Shop (shop tier names remain the same), you do not have to do anything. You will be automatically moved onto the new equivalent Shop on 25th September. From this time, the new Shop subscription fees, insertion fees and final value fees will apply.
    
    We're also changing the qualification criteria for Shops. These will apply to new Shops from 25th September. As a current Shop owner, these will apply to you from October.
    
    The qualification criteria are:
    
    Basic Shop: minimum positive Feedback of 10 and/or PayPal verified
    Featured Shop: minimum DSR scores of 4.4, based on a 12-month average
    Anchor Shop: minimum DSR scores of 4.6, based on a 12-month average
    
    

• If I upgrade my Shop mid-billing cycle, what do I pay?
  • When upgrading your Shop to a higher tier, the new subscription level is effective immediately and the higher subscription fee will apply from the day you sign up.
    
    For example:
    - 1st October: you are a Basic Shop subscriber.
    - 1st October invoice: you are billed for the full month ahead (October) at basic level.
    - 24th October: you upgrade to a Featured Shop.
    - 1st November invoice: you will be billed for the full month ahead (November) at Featured level, credited back Basic Shop fees and charged at Featured level for the period 24th-30th October.
    
    Please note that if you are within the 30-day minimum subscription period for a shop, you will not receive a credit for the unused period.
    
    

• If I downgrade my Shop mid billing-cycle, what do I pay?
  • Shops subscriptions are for a minimum 30-day period. If you downgrade within this period, you will be billed for the entire 30 days. If you downgrade after 30 days, the subscription that you pay in respect of the post-30 day period will be pro-rated, and any overpayment will be reflected in a later invoice.
    
    For example:
    - 1st September: you are a Featured Shop subscriber.
    - 1st September invoice: you are billed for the full month ahead (September) at Featured level.
    - 25th September: you change down to a Basic Shop.
    - 1st October invoice: you are billed for the full month ahead (October) at Basic level, and credited back the fees charged at Featured level for the period 25th-30th September. (You would not be credited back the fees charged at Featured level for the period 24th-30th September if you that time period fell within the minimum 30-day period for subscriptions)
    
    

• Can I list now and schedule the listings to start on 25th September to take advantage of the new Shop Insertion Fees?
  • Yes, but you will see today’s price in SYI. You will be billed the new fees when the listings starts on 25th September.

• If my DSRs drop below the required 4.4 for a Featured shop, will I be moved to a Basic Shop immediately?
  • We’ll be checking Shops’ DSR performance regularly and taking action if they’re not meeting requirements. With the exception of severe cases, we’ll give you a period of time to make improvements before taking action.

• Will subscribers to Shops on eBay sites other than eBay.co.uk or eBay.ie be able to list new-BIN format listings on eBay.co.uk or eBay.ie, at the new fee rates based on their shop subscription level?
  If yes, will they have to meet the UK’s business registration and minimum DSR requirements per shop level in order to list at the new fee rates?
  If no, will there be reciprocal 'cannot list shop format' arrangements between eBay.co.uk eBay.ie and the other eBay sites, such that eBay.co.uk and eBay.ie shop subscribers will only be able to list shop-associated listings on the UK site?
  • Subscribers to Shops on eBay sites other than eBay.co.uk or eBay.ie will be able to list items in the BIN format in the UK. Their insertion fees will be the same as for non-shop owners, ie 40p (20p in Media) on eBay.co.uk.
    
    If subscribers to Shops on sites other than eBay.co.uk or eBay.ie want to list items in the BIN format in the UK with insertions fees of 20p, 5p or 1p (depending on shop level), they will have to open a shop on the UK site. In order to do so, they will have to meet the UK criteria to open a shop (for instance: business registration and DSR minimum for Featured and Anchor Shops)