From collectables to cars, buy and sell all kinds of items on eBay

Seasonal sellers' guide

Christmas selling days are rapidly running out. Make the most of the time left with our seasonal sellers' tips to ensure a prosperous Christmas and a merry New Year.

List more for less

The improvements to Buy It Now and Shops mean you can list more of your stock for less. For example, with an Anchor Shop, Buy It Now listings cost just 1p and multiple-item listings are the same cost as single-item.

If you still haven't signed up for a new Shop, check out our fee illustrator and see the savings you could be making when you turn up the volume.

Sell smarter

Christmas is a busy time (15 million people visited eBay each month during November and December last year) and buyers are looking to get great deals quickly. Make sure you make the most of this busy time.

  • Buy-It-Now attracts buyers that are after an instant purchase. It works best for items that...
    • - are clearly competitive and great value
    • - are readily available elsewhere
    • - you have in multiple quantities

  • Auction listings work best for interesting and unique items or when the buyer is not looking for an instant purchase This works best for items that...
    • - are highly sought after
    • - are one-offs or rare
    • - have a value that is hard to define - collectibles and second hand
Don't forget...
  • Be clear about postage times in your listings and give buyers confidence that they'll get their items swiftly (find key dates at the top of the right hand column).
  • Offer free postage - it's a great way to attract buyers in the competitive Christmas run-up.
  • Price keenly and use Item Specifics to maintain your edge as buyers refine their search.

Key Christmas posting dates


Last domestic posting dates

  • 18th Dec - 2nd class
  • 20th Dec - 1st class
  • 23rd Dec - special delivery

Click here to check dates for international deliveries

New Shopfronts


Freshen up your shop for the Christmas rush by opting in to our new Shopfront beta.

There's a raft of improvements that bring your Shop up to date.

  • Improved design brings the look of your Shopfront into line with the newer site areas
  • Better organised product display and search
  • Easy to use and simpler to manage
  • More professional look and feel

Keep your eyes open and take advantage of the beta test when it launches on 11th November.