Position: Manager, Natural Search
Department: Customer Experience & Communications DeptPlatform Team

1. Department Summary
   The Platform team is responsible for developing and maintaining eBay UK's customer platform, supporting all aspects of buying and selling on the site.
   
   
2. Overall Purpose of Role
   
   • To increase volume and prominence of eBay UK pages on major UK search engines
   • To grow traffic to eBay.co.uk from organic/algorithmic ('natural') search faster than the overall growth of the UK search market
   • To support development and sharing of best practice in natural search within eBay UK and with other eBay countries and companies
   
   
3. Core Responsibilities
   • Review and develop eBay UK natural search strategy
   • Lead natural search planning, target-setting and forecasting for eBay UK
   • Develop & execute UK natural search initiatives, with the support of cross-functional teams
   • Support introduction of global natural search initiatives
   • Communicate progress and performance across UK departments & global teams
   • Drive deep understanding of natural search and related industry developments within eBay UK
   • Share natural search best practice with other eBay countries and companies
   • Ensure target setting and forecasting are consistent with paid search and other Internet Marketing teams
   • Joint integrated planning with Internet Marketing
   
   
   
4. Experience, Qualifications & Personal Characteristics required:
   • Four to six years experience in a commercial role, preferably search marketing/ internet marketing/ merchandising
   • Deep understanding of Search Marketing, especially Natural Search, including:
     • Expert in Search Engine Optimisation (SEO) techniques
     • Proven track record of site optimisation
     • Deep familiarity with UK & global search market and emerging trends/ technologies
   • Strong project management and coordination skills
   • High calibre strategy & analytics, for example from tenure in a top-tier strategy consulting firm
   • Top-tier MBA or similar postgraduate academics a plus
   • One to three years people management / supervisory experience a plus
   • Superior leadership and influencing skills, including cross-department coordination and project management
   • Superior communication skills (verbal, written and presentation)
   • Intense customer focus: eBay sellers and overall community
   • Personal fit: High energy, sense of humour, friendly/outgoing, team player
   • Proactive and goal-oriented; good at juggling multiple priorities and time management