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Day of rest becomes online shopping fest: "Sunday the new Saturday" when it comes to shopping online as transaction volumes leap by 50%
26th March, 2005
Sunday trading hours may still be limited on the high street, but when it comes to online commerce, British shoppers are happy to use the traditional day of rest to shop around the clock.
According to new research conducted by PayPal (Europe) Ltd. ("PayPal"), the online payment service, there are now more online transactions processed on Sundays than on any other during the week.
On average, PayPal sees 50% more transactions go through its system on Sundays than Saturdays. The findings demonstrate the impact the internet is having on online shopping habits.
Shopping online on Sundays trumps even that of the high-street. According to Bond Pearce, research amongst high street stores showed that Saturday continues to be the busiest shopping day of the week. Sunday is a distant second for revenue and volume in town centres across the nation.*
On the high street, Sundays now account for 15% of expenditure*, whereas PayPal estimates that online, the equivalent percentage of transactions made on Sundays is 17.5%.
Geoff Iddison, chief executive of PayPal UK commented:
"We see a dramatic peak in transactions on Sundays - particularly the evenings - as people use their final free time before the working week to hit the web. These findings show the impact the Internet is having on our shopping habits as a nation. Online shopping is becoming a leisure pursuit rather than a purely functional process, so people are using their Sundays to indulge themselves."
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