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EBAY AND NORWICH UNION TEAM UP TO LAUNCH ONLINE INSURANCE HUB
26 July, 2006
eBay.co.uk, the world's online marketplace, is teaming up with Norwich Union to launch a unique online insurance centre exclusive to eBay users.
The new partnership follows the success of the Driveaway product which offers seven days' free insurance from Norwich Union for cars bought on eBaymotors.co.uk. The scheme, which launched last March, has been hugely popular with eBay Motors customers.
Now Norwich Union, the UK?s largest insurer, is extending its partnership with eBay.co.uk to launch an online insurance centre. eBay's 15 million customers can click through to the insurance centre via a series of Norwich Union ads featured throughout the eBay website.
eBay users will be able to use the central 'insurance hub' to access information on Norwich Union's Motor, Home and Travel insurance offerings, obtain quotes and buy insurance via a click-through to Norwich Union Direct. Plus, they will continue to benefit from Driveaway's seven days' free car insurance available on eBay Motors.
In summary, this unique partnership will offer eBay customers:
- Exclusive access to the first ever co-branded online insurance hub
- Easy access to insurance quotes on Home, Motor, Travel and Pet products
- Seven days' free fully comprehensive car insurance with Driveaway
Mark Godfrey from Norwich Union Direct added: "This is the first partnership of its kind and it makes complete sense for Norwich Union, the UK's largest insurer, to link up with eBay, the nation's leading online marketplace with its customer base of 15 million users."
"We're offering eBay's users quick and easy access to insurance information and quotes via our online insurance centre and we feel confident that this partnership will prove to be very successful with eBay's loyal customer base."
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