Well, they're not the normal, everyday things that folks buy and sell on eBay. They're the items and experiences that have something unique or exciting about them.
Actually, it's impossible to describe exactly what makes an auction special, but they tend to have one or more of the following features:
These kinds of items or experiences capture the public imagination and engage people. They drive awareness, attention and hopefully, raise a lot of money for worthy causes.
Special items and experiences can be listed on their own or as part of a campaign with many listings.
Anyone can organise a special auction. Some are run by charities themselves, others are run by businesses, agencies or individuals. They come in all shapes and sizes.
Special auctions tend to do extremely well on eBay. The reason is simple - people love unusual and exciting things, and eBay is an incredibly efficient way to allow millions of people to get involved.
You can list special items for sale in pretty much the same way you sell anything else on eBay. However, there are a few extra things to consider, especially if you are planning something big.
These are the 5 essential ingredients of every successful eBay for Charity auction:
Be ambitious. Think about how each item could be enhanced and made unique.
Use your contacts, sponsors, supporters and any other resource available to get hold of as many great items and experiences as possible. These will form the foundation for your auction. Start thinking as early as possible about how to market and publicise the auction. Letting people know what you're doing is extremely important.
When listing your item, don’t forget to:
Complex or ambitious auctions may benefit from the services of an auction management agency.
The About Me page can be as simple or as complex as you choose. You can choose to use the step-by-step guide to build your page, or add your own HTML if you're more technically inclined.
You'll be able to update and modify the page at any time.
Note: Building an About Me page is optional. You may choose to send people straight to the list of your items using Advanced Search (by your eBay user ID)
Make sure you include a clear journey to your auctions from your About Me page
A great way to fundraise.
Special auctions sell for special prices - making this a fantastic way to transform items and experiences into funds for good causes.
A great way to raise awareness.
Special auctions tend to attract media coverage and attention (so be sure to get the word out!), driving people to come and experience the auctions. Here they can also learn about the organisations, brands, causes and charities involved in making them happen. It's a great way to meaningfully engage people.
A cost-effective way to engage millions of people.
eBay is the UK’s largest online marketplace, with well over 20 million users from all sections of society. eBay auctions can reach huge numbers of people, at virtually no cost to you.
An opportunity to partner with eBay.
For the biggest and brightest special auctions, there's an opportunity to work directly with eBay to make your auction a huge success. Please see the 'Planning something big?" section below.
It’s the future of fundraising.
Special auctions are a great way to raise funds and awareness. You could also use your auction to spark off a new source of funds for the charity. Once your chosen charity has registered for the programme, any eBay user can give to the charity.
Don’t forget to tell us if you’re planning something that's likely to do any of the following things:
At a basic level, we’ll be able to offer you extra advice, consultancy and support to make sure things run smoothly (bigger auctions require some additional management). If availability exists, we can also offer marketing support on the eBay for Charity pages.
For the biggest auctions, there is an opportunity to partner with eBay and build an integrated campaign.
Either way, if you're planning something a little out of the ordinary, please get in touch as we'll be able to support and help ensure all runs smoothly.
If you think your auction fits the bill, email the following information to email@example.com. We need as much notice as possible.
About the Campaign
About the Charity or Charities
Please include as much information as possible. If the campaign is appropriate, we'll get back to you soon.