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| Search Engine Optimisation Do's & Don'ts
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Do
- Select the best keywords to describe your product
- Repeat the keywords in your description 4 to 5 times
- Make descriptions 200 words or more long
- Use related words too, as well as abbreviations and alternatives
- Use HTML formatting (H1 headers, bold, font size) to emphasise certain words or phrases
- Use sub-headings to repeat and emphasise important words
- Include the products you sell in your shops name
- Write a shop description, and create custom categories and pages.
- Create an About Me page
- Get links to your eBay pages both on and off eBay
Dont
- Don't assume you've used all the keywords possibilities - visit our resources section for suggestions.
- Don't simply copy other people's content - make yours unique.
- Don't write two-sentence item descriptions
- Don't keyword spam using phrases such as "Like Sony, Not Gucci"
- Don't unnaturally use the same keywords and turning descriptions into lists
- Don't include keywords in your Shops meta tags that are not present in your shop and item descriptions
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