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| Home > Help > Education > Search Engine Optimisation |
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Shop Naming and URL
The Shop name you choose determines your Shop's web site address (URL), so choose a descriptive shop name that tells buyers what you sell. This will also help search engines find your Shop when buyers are looking for the products you offer. Optimised: Ben's Computers Not Optimised: Zebra Park Learn how you can choose or update your Shop name. Store Description
A Shop description helps increase the likelihood of appearing in search engines.
Custom Pages
Custom pages are a set of unique pages you can create or edit for your Shop to help showcase items and special promotions, describe the history of your business, etc. Use all the custom pages available to you - they're great real estate, and provide a great SEO opportunity for your business. Learn how you can create a custom Shop page. Custom Categories
Create up to 300 custom custom categories to reflect the variety of your product offerings and help buyers find what they're looking for. Be sure to use relevant, popular keywords in your custom category names.. As an example, if you offer laptops, desktops and printers in your shop, clearly specify your product offering with custom categories. Search engines will not recognise generic terms such as Category 1, Category 2, Other etc.
Learn how you can create Shop custom categories. Note: Custom categories must not be created for items that are prohibited on eBay. Listing Headers
Today, Shop owners can link up to five Shop categories in the Listing Header. Opt in to show listing headers in your listings, and link to some of your most important Shop pages. Remember, it's important to link to your Shop pages wherever possible Search Engine Keywords
Shop owners can customise keywords associated with each Shop Page to increase the chances of buyers finding their shop pages when using search engines. Be sure to edit your primary and secondary keywords. Note that eBay uses these keywords to create Page Titles and Meta Tags, so be sure to update these appropriately. 
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