Help
Help
Search Help pages
(Does not search for items or products)
 Searchtips

Why did the Buy It Now option disappear?

Buy It Now gives you the chance to buy an item immediately, but you have to act before bidding begins. Once someone bids, the Buy It Now option disappears. The listing then proceeds as a regular auction-style listing, with the item going to the highest bidder.

Special situation

  • In a listing with a reserve price, Buy It Now disappears as soon as the reserve price has been met.

Contact us

Have a question? We can help.

 Contact us

Ask eBay members

Get help from other eBay members. Visit the Answer Centre to post a question.

Related Help topics