Frequently Asked Questions on eBay's Links Policy
What is the actual policy change?
We will begin enforcing our current User Agreement policy that only allows listings to contain "...text descriptions, graphics, pictures and other content relevant to the sale of that item." We will expand the policy to prohibit links to web sites, Home pages or any page that has items for sale outside of eBay. We have relaxed the About Me links policy to allow such links.
Why is eBay limiting links from the View Item page?
The View Item page is designed for the description of a specific item, not for general business advertisements. Allowing links to sites off eBay is detrimental to sellers that are listing only on eBay and counting on that traffic. The purpose of the change is to focus on the intent of our View Item page policy, which is to describe an individual item, not a seller's business or other items.
How does eBay define a link?
A link is any mechanism used to take you off the eBay site, whether static or clickable. This applies to any format used for a link that includes, but is not limited to, text, images, logos or icons.
May I still link to my web site or Home page from the View Item page?
Under this policy you may not link to your Home page or web site.
What if my Home page contains a further description of the item?
Unless the Home page is only a further description of the item listed, no link will be allowed. Further, per the User Agreement, the item description must be contained in the View Item Page.
What links may I have on my View Item page?
You may have one link to a page that further describes the item being sold in that listing, links to your eBay listings, one link to your About Me page (in addition to the About Me icon already provided by eBay) and links that provide credits to third parties.
What links may I have on my About Me page?
The About Me policy will allow users to link to your own web store. However, you may not directly offer any non-eBay merchandise on the About Me page itself.
Why are we allowing companies and individuals to link to listings under their other User IDs from the View Item page but not allowing groups of eBay members to do the same?
The Links policy states that you may include "Links to your eBay (including your eBay Store) listings". Listings that are connected to either the same person or corporation are considered "your" listings as they belong to the same entity. Listings that belong to various eBay members are not "your" listings and therefore are not considered permissible links under this policy.
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