Now you've completed your research and taken photograths of your item, you are ready to submit your listing to eBay. The Sell Your Item Form guides you through the steps to a successful item listing. This is where you will enter all the important details about your item including price, payment methods, postage costs and photographs. Click Sell at the top of any page to start the listing process. Step 1: Selling Format: The first option is to decide what format you want to use to sell your item, auction-style, (highest bidder wins) or fixed price (Buy It Now), where you set the price and the buyer can purchase instantly without bidding. Remember, you will need feedback of at least 10 or direct debit mandate on file in order to list in this format. Step 2: Select a Category: Think about how buyers would search for an item. From your earlier research you should have a good idea of what categories similar items have previously sold in. However, if you are still unsure, there are a few ways to determine which categories to list your item in. A. Browse the categories - simply select the main category you want to list in and the process will guide you through the lower level categories until you find the most suitable one. B. Suggested Categories - type in a few key words relating to your item and eBay will suggested a suitable category for your item C. List in Two Categories - to get greater exposure for your item and to reach more buyers, consider listing in two categories. For example, a mirror could be sold in Antiques and Home & Garden. There is a small fee to add this feature. Step 3. Write an effective Title & Description A. Choosing a Title: Imagine you are the buyer - what information would you type in to find your item? You only have a limited number of characters so make sure you include all of the relevant key words such as make, colour, size, new, history etc. Avoid using words such as 'wow' or 'fantastic' as buyers do not search on these. Also make sure you have spelt everything correctly - many sales have been lost through incorrect spelling! B. Item Description: Make sure that your description provides buyers with all of the information they need. Include information such as brand, age, condition etc and be honest - don't withhold information that may lead to misunderstandings later. Some buyers also like to know the reason for the sale, so, if there is a story or history behind the item, include that here. C. HTML Editor: in order to make your description more visually interesting, use the HTML editor to add bold, bullets, change font, colours etc. Alternatively, if you're comfortable with HTML, add your own to create an identity for both you and your listing. Step 4: Pricing & Pictures A. Decide the Start Price: If you're selling using the Auction-style format, many sellers find that starting their item at a very low price with no reserve encourages a greater number of buyers. If you qualify you can also include a Buy It Now price for a small fee. As long as no bid is placed you can sell instantly at the price you set. Click here to find out more about Pricing your items B. Decide the duration of your listing. You can list items from 1, 3, 5, 7 or 10 days. Many sellers list items for 7 days and include a weekend to capture weekend shoppers. C. Item Location: Remember to include details of where the item is located. Many buyers like to search for items locally, especially if it is something they would like to see before they buy, such as a piece of furniture or a car. Also, eBay's Search by Distance feature will pick up your items giving you more exposure to buyers. D. Adding Pictures: Using eBay's Picture Services is the easiest way to upload your photos to your listing. The first picture is FREE but using additional photographs is advised if you want to showcase a number of features. Please note that when you save your photos to your computer, they must be either a .gif or .jpg format. Learn more about Adding Photos E. Adding Optional Features: For a small fee you can add a number of enhancements to your listing to make it more attractive to buyers. For example, the Gallery feature adds a picture next to your listing in search results and could increase your chance of a sale by 11%! Bold and Highlight options are also popular amongst sellers. Learn more about Optional Features

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