A. Pricing: As detailed in the previous step, the price at which you start your auction could determine the number of bids you receive and ultimately the final sales price of your item. Be realistic about what to expect. The research you have previously done should give you a good indication of what your item might sell for, as well as showing you the start prices other sellers have used to encourage buyers to bid. If you're selling using the Auction-style format, many sellers find that starting at a low price with no reserve encourages a greater number of buyers. If there is a minimum you are prepared to sell your item for, consider using a higher starting price. Alternatively, if your item is valued over £50.00, consider using a reserve. There is a £50.00 reserve price limit on eBay. It has been shown that reserve prices can potentially put off prospective buyers as they don't believe they have a chance of winning the item. Therefore, we would suggest you only use this feature if you are selling a high value item. B. Payment: Payment options are one of the most important steps in the listing process. Your choices here could influence a buyer's decision to bid on your item or find an alternative. You can choose how you would like to accept payment e.g. PayPal, cheque or credit card. Buyers want a safe and easy way to pay so consider accepting an online payment system such as PayPal. It's free for buyers and allows you to accept online debit card, credit card and bank account payments immediately without having to wait for cheques to clear. This means you will get paid faster and also have a record of the sale. Find out more about PayPal C. Postage: Buyers want to know all of their costs up front, including postage and handling. To avoid any misunderstandings later, be sure to include all of the associated costs, including any returns policy you may have. If you are only making your item available to buyers within your country, be sure to state this clearly in the listing. Many buyers bid on items without realising the seller is not willing to ship internationally. This could lead to misunderstanding and could result in non-payment. If you are making your item available to eBay buyers outside your country, be sure to also include international postage costs. Once you have completed these steps you can preview your listing to make sure all the details are correct. Once you are satisfied the listing is complete, you can submit the listing live to the eBay site. Now you know how to list an item, why not give it a try?

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