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Charity or Fundraising Listings

If sellers list items and donate the proceeds (in whole or in part) to charity through the eBay for Charity programme, they must comply with the guidelines set out in the Additional Information section below. Breaches of this policy may result in a range of actions, including:

  • Listing cancellation

  • Limits on account privileges

  • Account suspension

  • Forfeit of eBay fees on cancelled listings

  • Loss of PowerSeller status

Additional Information

Guidelines for eBay for Charity listings

eBay has selected MissionFish, a UK registered charity (No. 1110538) to help administer eBay for Charity. MissionFish's service and support includes: providing the charity directory for eBay for Charity, verifying that charities are eligible for this programme, tracking donations online, and collecting and distributing sellers' donations and GiftAid.

Sellers may only list with eBay for Charity if they:

  • Agree to donate at least 10% (5% for eBay Motors) of the final sale price or £1, whichever is greater, to a charity listed in the charity directory if the item sells.
    Note: The £1 minimum donation requirement applies per listing, not per item, and does not apply to charities selling items on their own behalf ("Direct Selling").
    Note: This is not required for listings in the Motors category or for charities listing items on their own behalf

  • Note: The charity that you select has the right to request an item cancellation if they prefer not to benefit from your listing.

eBay for Charity listings are:

  • Differentiated with a distinctive ribbon icon, as well as information about the donation and benefiting charity in the item description.

  • Included within specialised charity search functionality.

Learn more about eBay for Charity

Why does eBay have this policy?

eBay is working with MissionFish to make charitable listing easy and has created specific guidelines when listing items through the eBay for Charity programme.


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