Examples of misuse of the Reserve Price Feature:

• Stating the reserve price of the item when the item has not been listed using the reserve price feature.
  
  Title: Excellent Golf clubs
  Subtitle: Reserve is only £150
  <Reserve not selected for this listing>

• Stating that the high bidder is obliged to purchase the item even if the reserve price has not been met.

  • The listing description states that the high bidder is obligated to purchase the item even if the reserve has not been met.

  • Reserve price is set at £50 and bidding ends at £30.

  • Seller attempts to require the buyer to pay for the item.

• Cancelling bids and ending a listing early to avoid reserve fees because the seller's desired price has not been met.

  • Seller sets reserve at £80

  • Bidding reaches £60 with a short time to go

  • Seller cancels all bids for fear the final bid amount will not meet the reserve price

To report a listing that has a description or title that breaches the reserve price policy contact us with the item number.

To report a listing that a seller ended early in violation of our reserve fee avoidance policy, contact us with the item number you would like us to review. Although there are legitimate reasons for ending a listing early, eBay will investigate sellers who abuse this option.

A reserve price is a tool sellers can use to stimulate bidding on their online auction-style listing while reserving the right not to sell below a price they have in mind. This policy enables buyers to have a consistent experience with reserve price listings and helps keep eBay a safe and enjoyable marketplace.