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Promotional Items


Some companies distribute promotional copies of movies or musical works for publicity purposes before their release to the general public. For example, record companies often distribute "promo" CDs to radio stations to encourage airplay of their music. Movie and television studios often distribute "demo" tapes to retailers so they can decide how many copies of a particular title they want to buy; "screener" or "awards" videos to Academy Awards, BAFTAs or Emmy Awards voters; 35mm movie trailers (previews) to movie theatres; posters and electronic press kits (EPKs).

eBay policy does not specifically prohibit the listing of promotional items, but you should be aware that many rights owners take the position that the listing of such items is a copyright infringement. Listing such items could therefore result in the ending of your listing if a member of our Verified Rights Owner Programme (VeRO) reports the items as infringing their rights.

We are providing this information to assist you in protecting yourself from offering potentially infringing items and trading safely on eBay. If you have questions regarding listing of promotional items, contact the relevant company to see if your items can be sold or bought without risk of infringement. You might also want to contact the Recording Industry Association of America, the British Phonographic Industry, the Motion Picture Association of America or the Producer's Alliance for Cinema and Television for more information.

Read more information on copyrights.

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