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Selling with a Buy It Now Price

An opportunity to sell your item fast at your price

You can give your buyers the convenience of Buy It Now on both fixed price format and auction-style listings.

Note: You can add Buy It Now to an active auction-style listing if the item does not have any bids and the listing isn’t ending within 12 hours.

Fixed Price format

When you choose to list in the Fixed Price format, you simply indicate the price at which you'd like to sell your item(s) and buyers can purchase from your listings immediately at that price.

To sell with Fixed Price format, you must:

  • have either a minimum feedback rating of 10, or

  • have confirmed Direct Debit on file for payment of eBay fees (this may take up to 19 days and is not available to eBay.ie sellers), or

  • if you have a PayPal account, you need to have a minimum feedback score of 5 and accept PayPal as a payment method.

Online Auction Format

When you choose the Buy It Now option on auction-style listings, you name a price at which you are willing to sell your item immediately and skip the auction process.

If someone places a bid, the Buy It Now option disappears and buyers place bids until the end of the auction. If there's a reserve price, the Buy It Now option won't disappear until someone places a bid that reaches or exceeds the reserve price.

There's no need to choose between the auction option and Buy It Now. You get both. If a buyer is willing to meet your Buy It Now price, your item sells instantly and your auction ends. Otherwise your auction proceeds normally.

To sell multiple items in your listing with Buy It Now, you must either

  • Be a member of the eBay community for 14 days or longer as well as have a feedback score of 20 or greater, or,

  • Have Direct Debit on file for payment of eBay fees (this may take up to 19 days and is not available to eBay.ie sellers), or,

  • If you have a PayPal account, you need to have a minimum feedback score of 10 and accept PayPal as a payment method.

  • Sellers must list a minimum opening bid of at least £0.99.


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If you're looking for more help or have a question to ask, contact us.


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