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Guidelines for Creating Legally Compliant Listings

As a seller, you're ultimately responsible for the legality of any item you offer for sale and your listing describing that item. If your item or listing breaches eBay policy or is reported to eBay by an intellectual property (IP) rights owner as infringing their rights, your listing may be removed by eBay.

Learn more about the Verified Rights Owner (VeRO) Programme

You should ensure that your listing follows these guidelines. If it doesn't, it may be removed and you may be subject to a range of other actions, including the restrictions of buying and selling privileges and suspension of your account.

eBay's Guidelines on creating legally compliant listings

The following are general guidelines to help you create listings that won't infringe the intellectual property rights of others. However, these guidelines are not intended to constitute legal advice. Given the wide range of products available for sale on eBay, eBay cannot be an expert in the specific intellectual property concerns regarding each item, and cannot offer brand specific advice. If you have specific questions about the legality of your item, you should contact the manufacturer or an intellectual property lawyer.

To protect the eBay community, eBay has policies regarding potentially infringing items and educational pages concerning copyrights, trademarks and the use of images and text.

You can also take eBay's tutorial on Intellectual Property Policies and VeRO.

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