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Cross-promoting your items

Cross-promoting – showing your other items to buyers – is a powerful tool to give buyers more options with their shopping experience. Showing other items can help you sell more items per buyer, and sell to more buyers. Your items will appear with thousands of other listings and in emails to drive traffic to your items and your shop. You can act as the salesperson, showing the right items at the right time.

How buyers see your cross-promotions

Buyers can see your other listings in several ways:

  • When a buyer places a bid or chooses Buy It Now for one of your items they'll see up to 12 of your other items

  • In emails to buyers who are watching your item, or who asked to be notified when one of your listings has ended

  • In My eBay when the buyer has designated you as a Saved Seller or Saved Shop

  • Buyers see the first picture you uploaded to a listing in the cross promotion

In addition, other sellers’ listings will be displayed on your pages. However, cross-promotions don't cover promoting items on active listings, closed listings, emails about end-of-auctions, and emails about items you're watching. You can enable these features in My eBay by clicking the Marketing Tools link, and then clicking the Promote Similar Items link.

Creating cross-promotions

To use cross-promotions:

  1. Go to My eBay

  2. Move your cursor above the Account tab until you see a drop-down menu

  3. Select Marketing Tools and click the Cross-Promotion link in the left navigation

  4. Select the Yes tick box near the top of the page. Your selection applies to all of your active listings

Note: If you don't have other items to display, then only items from other sellers will be displayed in this section of your listing. Cross-promotions can appear in listings with any selling format and in any category.

Cancelling cross-promotions

If you want to cancel your cross-promotion:

  1. Go to My eBay

  2. Move your cursor above the Account tab until you see a drop-down menu

  3. Select Marketing Tools

  4. Select the No check box near the top of the page. Your selection will apply to all of your active listings

Your items will still be shown on pages and emails directly related to your listings. Other sellers' items won't be displayed in your listings.

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