Creating a professional-looking online Shop is vital to your success. Your eBay Shop includes powerful tools to help you create and design the appearance and content of your Shop. You can create a shopping environment that captures your company's personality and gives you instant credibility with buyers.

This page discusses how to:

• Use Quick Shop Setup

• Build your Shop's brand

• Display your products

• Get your message across

Use Quick Shop Setup

After subscribing to a Shop, you’ll have the option to use the Quick Shop Setup feature to create the look and feel of your Shop. This feature provides design and marketing recommendations that are popular with other Shop sellers. With the click of a button, you can apply all of the recommended settings, or you can edit them to suit your own needs. This feature is only available to you at the time you open your Shop.

To manage changes or further customise your Shop using additional features that are not included in the Quick Shop Setup, use the Manage My Shop hub in your My eBay page.

Note: If you do not want to use the Quick Shop Setup feature immediately after you subscribe to your Shop, Quick Shop Tune Up instead.

To use Quick Shop Tune Up

Build Your Shop's Brand

As you build your brand, here are some general tips to keep in mind:

• Make your Shop stand out from the competition.

• Choose colours, logos, and graphics that complement what you sell and highlight your strengths.

• Emphasise your Shop's brand in all customer contacts. For example, use your Shop colours and graphics in your eBay listings, ads, and emails.

Develop your brand with these Shop features:

• Logo: A logo usually consists of the Shop name and a graphic that symbolises what you sell or the qualities of your business. Choose from a list of pre-designed logos, design your own, or choose not to have a logo. Make sure your logo looks professional; a poorly designed logo may hurt your Shop's image.

• Listing Frame: You can automatically display a special version of your Shop's Header and Left-Hand Side Navigation at the top of all your item descriptions. The Listing Frame is a simple, effective way for you to help buyers discover the full range of items available in your Shop.

• Shop theme

  The theme has the main colours, fonts, and graphics that appear on all the pages of your Shop. Create a theme that complements your business. If you're not sure where to start, try one of the predesigned themes, which already include professionally designed graphics and color combinations. You can also design the Shop theme yourself, which gives you complete control over the individual elements of your theme.

• eBay Header Style (Featured and Anchor subscribers only)

  In your Shop, you can display either the standard eBay navigation bar or a smaller version that takes up less space. If you're just beginning to sell online, emphasising your association with eBay is a good way to establish credibility with buyers. More established sellers might want their brand to be more prominent on the page and should opt to use the smaller version of the header.

Display your products

Use these eBay Shop features to display your items prominently:

• Shop categories

  Think of these as the "aisles" or "shelves" of your Shop. You can create as many as 300 Shop categories and subcategories with up to three levels of categories; for example, a category named Sporting Goods, can have two additional subcategories: Sporting Goods > Golf > Balls. Choose names for your categories using labels that buyers would use to describe categories that contain the types of items they want to buy. The more clearly you name your categories, the more likely buyers will find your items. Your category names can be up to 29 characters long. You can also choose to display all of your categories and subcategories in the left-navigation bar of your Shop, or you can display one or two category levels instead.

• List view and Picture Gallery

  Choose the default display style that suits your Shop.

  • List View
    This style is useful for showing long lists of items. Each item takes up a small space, so buyers can view more items.

  • Picture Gallery
    This style devotes more space to each item than the List View through a larger picture. This works well great for shorter lists of items where the picture is important.

• Item Sorting

  You can choose how to sort your items in categories and search results. This can have a subtle but important impact on the shopping experience. For example, you might choose "Newly Listed" as the sorting feature if you want to steer buyers to browse your latest listings.

• Gallery Pictures

  A buyer is more likely to view an item when you have a Gallery picture in your listing.

• Promotion Boxes

  Promotion Boxes can be used to grab buyer interest and encourage additional sales by highlighting featured items, or Sales, encouraging buyers to sign up for email newsletters, and more. They also provide an alternative way for buyers to browse in your Shop.

Get your message across

To help reinfocre your Shop's brand, feature selected items, or communicate policies, consider using the following features:

• Additional header information

  Add more text and pictures to your Shop header, which will appear on every page, to increase the visibility of newly-listed items or those on sale. This is also an excellent way to tell buyers about promotions, your Shop's specialities, the latest news about your business (for example, whether you're on holiday), and other aspects of your Shop.

• Custom pages

  A Custom Page can be used to create a unique home page, or special pages that show your Shop policies, provide sizing guides, or more. For example, if your buyers are interested in how items from a particular category were manufactured or acquired, you can create a customised page that provides this background

Learn more about:

• Shops Customisation