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You can market yourself to buyers by adding your custom logo to eBay Checkout pages and invoice emails. If you have an eBay Shop, eBay automatically uses your Shop logo.
Click the My eBay button at the top of any eBay page.
Move your cursor above the Account tab until you see a drop-down menu.
Select Marketing Tools
In the Logos and Branding section, click the Customise Checkout & Invoice link.
Click the Browse button. The "Choose file" dialogue box displays.
Click your logo icon twice to select it. The path to your logo displays in the browse box.
Your logo can be one of these formats: .jpg, .jpeg, .bmp, .gif, or .png.
The size should be 310 x 90 pixels.
Click the Upload button to upload your logo to eBay.
Select the “Include on Checkout pages” and “Include in Invoice email” tick box.
To see how your logo will appear to buyers during Checkout, click the "Preview Checkout page" link. When you're done, click the Close Preview button.
To see how your logo will appear to buyers in your Invoice email, click the "Preview Invoice email" link. When you're done, click the Close Preview button.
Click the Save button to save your changes.
Clear the “Include on Checkout pages” and “Include in Invoice email” tick boxes on the Customising Checkout and Invoice page
Click the Save button.
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Using eBay Checkout