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Selling using a fixed price


When you sell an item at a fixed price, your buyers have the convenience of buying the item immediately at a known price.

Choosing a fixed price format

Depending on whether you want to allow bidding on your item, you can either:

  • Create a fixed price listing, with no bidding allowed

  • Create an auction-style listing and add the option so that buyers can choose whether to buy your item right away or compete in the auction.

With either option your listing will appear whenever buyers search or browse on eBay. The icon next to the item lets buyers know that they can buy it right away.

Compare Buy It Now options

Summary

Highlights

Fixed price

Buyers can purchase your item immediately at the price you set, but cannot bid on your item.

√ The buy it now price is always available.

√ Your item appears when buyers browse and search for items and when they click the Buy it now tab.

√ You can sell more than one item per listing.

√ You can create a single multi-quantity listing with variations.

√ You can let buyers suggest a price they are willing to pay for an item by selling with Best Offer.

Auction-style format with buy it now option

Buyers can purchase your item immediately or place a bid.

Note: The buy it now price must be at least 40% higher than the auction starting price. For example, if you list an auction-style item with a start price of £10, you'll not be able to put abBuy it now price lower than £14. For eBay Motors, this applies only to Parts & Accessories, and not to vehicle listings.

√ The buy it now price is available only for a limited time, in most cases until someone bids on the item or the reserve price is met. When the buy it now option disappears, the auction proceeds normally.

√ Your listing appears when buyers browse and search for items and when they click the Auctions only or Buy it now only tabs.

√ You can sell only 1 item per listing.

Requirements

To sell an item at a fixed price, you must meet certain Feedback requirements and list the item for at least £0.99 or €1.00.

Since PayPal offers buyer protection, Feedback requirements are lower if you have a PayPal account and accept PayPal as a payment method.

Requirements with a PayPal account

Listing a single item at a fixed price

  • A Feedback score greater than 0

  • PayPal accepted as payment method on listing

  • If you're selling through a Premium or Anchor Shop, you also need to be PayPal Verified.

Listing multiple items at a fixed price

  • A Feedback score greater than 0

  • PayPal accepted as payment method on listing

  • If you're selling through a Premium or Anchor Shop, you also need to be PayPal Verified.

Requirements without a PayPal account

Listing a single item at a fixed price

  • A Feedback score greater than 0

Listing multiple items at a fixed price

  • A Feedback score greater than 0

  • Registered user for at least 14 days

If you have a PayPal account, make sure it is linked to your eBay account and the email addresses for both accounts match.

To link a PayPal account to your eBay account:
  1. Go to the Account tab in My eBay

  2. On the left-hand side of the page, click Addresses

  3. Next to your Primary postage address, click Change

  4. Click Add PayPal Addresses

Creating the listing

When you create your listing, select the Customise your listing option. When you reach the Choose how you'd like to sell your item section, choose a buy it now format.

  • To add the Buy It Now option to an auction, select the Auction tab and enter the buy it now price

  • To sell at a fixed price only, select the Fixed price tab and enter the buy it now price

If you don't see the option to enter a buy it now price, you don't meet the requirements for selling at a fixed price.

 

Fees

Depending on the selling options you select, additional fees may apply:

  • Fixed price listing: You pay an insertion fee based on the buy it now price. You don't pay an additional fee for the buy it now option

  • Fixed price listing with a Best Offer option: You pay an insertion fee based on the buy it now price. If the item sells at the Best Offer price, the final value fee is based on the offer you accept

  • Auction-style listing with a buy it now option: You pay an insertion fee based on the starting price, plus an additional fee for the buy it now option. If you've specified a reserve price, the insertion fee is based on the amount you specify

Changing your listing format

You can't switch between a fixed price listing and an online auction with a buy it now price. However, in some situations, you can add, edit or remove a buy it now price

  • For auction-style listings: If more than 12 hours remain before the listing ends, you might be able to add, edit or remove a buy it now price as long as the listing has not received any bids

  • For fixed price listings: You can edit the buy it now price

Learn more about changing your listing

Changing your fixed price listings to auction-style listings

You can convert your fixed price listings to auction-style listings in My eBay.

To change your fixed price listings to auction-style listings:
  1. Go to the Sell section of My eBay and click Active

  2. Tick the box next to the listings you want to convert to auction-style

  3. Click Send to online auction

  4. Edit the format for your listings by clicking Edit and choosing Format

  5. On the Review & Submit page, verify your changes and click Submit

If you choose to send a multi-quantity fixed price listing to auction, we'll create a single item auction-style listing and remove 1 of your items from the multi-quantity fixed price listing.

If you choose to send a single-quantity fixed price listing to auction, we'll create a new single item auction-style listing and end the fixed price listing.

Note: Neither of these changes will happen until you click Submit

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