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Selecting a Selling Format

Use this table to help you select the best selling and listing format.

Selling Format

How It Works

Length of Listing

Fees

Auction-style

Receive bids on your item and sell to the highest bidder in a fixed length of time.

You may also include a Buy It Now price in your auction, which does not appear after the first bid.

Quantity: Offer bidding on one or multiple items.

Where: Your listing appears in the eBay category (or categories) you choose and in search results.

1, 3, 5, 7, or 10 days. Real estate auctions may also run for 30 days.

  • Insertion Fee to list

  • Final Value Fee charged

See Fees for more info

Fixed Price

You list your items at a set price, so buyers can purchase immediately (no bidding).

You may also include the Best Offer option in your Fixed Price listings. This enables you to consider offers from buyers who will name their best price.

Quantity: Offer one or multiple items for sale at the Buy It Now price anytime during the listing.

Where: Your listing appears in the eBay category (or categories) you choose and in search results.

3, 5, 7, or 10 days.

  • Insertion Fee to list

  • Final Value Fee charged

See Fees for more details.

Shop Inventory

You list your items at a set price, so buyers can purchase immediately (no bidding). These listings have longer durations with limited visibility compared to Auction-style and Fixed Price formats.

You may also include the Best Offer option in your Shop Inventory listings. This enables you to consider offers from buyers who will name their best price.

You must open an eBay Shop to use this listing format.

Quantity: Offer one or multiple items for one Buy It Now price.

Where: Shop Inventory listings appear together with other listing formats in the following areas:

  • Your eBay Shop

  • Seller’s Other Items

  • eBay Shops search results

Shop Inventory listings also appear in the following areas:

  • Regular eBay search and browse results if there are 30 or fewer Online Auction and Fixed Price listings

  • Product Details (Catalogue) pages (when seller uses Pre-filled Item Information)

  • When a buyer selects "All items including Shop Inventory items" or "Shop Inventory items only" Include Shop Inventory in Search Options in the left-hand side.

  • 30 days

  • Good 'Til Cancelled - Renews automatically every 30 days until the item sells or you end the listing. Insertion fees charged every 30-day period.

  • Insertion Fee

  • Final Value Fee charged

See Fees for more details.

Advertise your Property

Lets property sellers make contact with many interested buyers—not just the highest bidder. There's no obligation for buyers who contact a seller

1 – 10 days auction-style or Fixed Priced format

Fixed insertion fee. No final value fees.

See Fees for more details.

Classified Ad

Enables sellers to make contact with many interested buyers, not just the highest bidder. There's no obligation for buyers who contact a seller.

28 days

Insertion fee varies by category. See Fees for more details.

Listing Format

How It Works

Length of Listing

Fees

Multiple Item Listings

Sell multiple identical items individually in one listing. Select auction-style format or Buy It Now.

1, 3, 5, 7, or 10 days.

  • Insertion fee to list

  • Final Value Fee charged (see Fees for more details.)

Wholesale & Lots

Sell mixed, similar or identical items all together in one listing. Select auction-style format or Buy It Now.

1, 3, 5, 7, or 10 days.

  • Insertion fee to list

  • Final Value Fee charged (See Fees for more details.)


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