Help
Help
Search Help pages
(Does not search for items or products)
 Searchtips

Providing item specifics


Item specifics are details about the item you're selling, such as brand, size type, size, colour, and style. These details appear at the top of your listing description, in a consistent format, making it easy for buyers to get the facts about your item.

Including item specifics

When you create your listing, review and complete the Item specifics section for the item you're selling. In this section, you provide important details about your item.

Only use item specifics to describe the item you're selling, not for other information including your terms of sale or delivery details. Enter other information including your returns policy, delivery details and other information in the appropriate areas in the listing. For example, item specifics for a manufacturer's part number should only include part numbers, and not any other types of information.

To include item specifics in your listing:
  1. In the Item specifics section of the Sell your item form, enter the suggested details for your item. For example, select your item's brand from the Brand drop-down menu.

  2. If any item specifics have been pr-efilled for you, verify that they're correct. If not, revise them.

  3. Add other item specifics that apply to your item by clicking the '+' sign next to the item specific. Tip: To add your own custom detail, click the '+' sign next to Add your own item specific. For example, you might create an item specific called 'Material' and specify that your item is 'plastic'.

  4. Remove any details that don't apply to your item by clicking the Remove link next to the item specific.

Adding or editing item specifics for individual listings

You can add or edit the item specifics for individual listings from My eBay.

To add or edit item specifics individually:
  1. Click My eBay at the top of any page and sign in

  2. Click the All selling link

  3. Select the listings you want to revise, and then click the Edit button

  4. From the Actions menu, select Edit listings individually

  5. When you're finished editing a listing, click the Save and next button to edit the next listing

Find out more about revising a single listing

Adding or editing item specifics for multiple listings at once

You can quickly add or edit item specifics to several of your listings at the same time in My eBay.

To add or edit item specifics in bulk:
  1. Click My eBay at the top of any page and sign in

  2. Click the All selling link

  3. Select the listings you want to revise, and then click the Edit button

  4. From the Edit drop-down menu at the top of the page, select Item specifics

  5. From the drop-down menu at the top of the next screen, select Edit listings in bulk

  6. Make the changes you want in the grid, and then click the Save and close when you're finished

Find out more about editing listings in bulk

Adding or editing item specifics using Turbo Lister

You can also add or edit item specifics using Turbo Lister.

To add or edit item specifics using Turbo Lister:
  1. Open Turbo Lister

  2. Choose the listings you want to edit by selecting the check boxes next to them

    Note: If you don't see the listings you want to edit, click the Synchronise now button in the button bar at the top of the screen

  3. From the Edit menu, select Edit item specifics

  4. If you have chosen items from multiple categories to edit, you'll need to edits the items in one category before moving to the other

  5. On the next screen, make the edits you want to each item

  6. When you're done, click Save

Including item specifics to appear in Google Product Search

Google requires all sellers to include certain unique product identifiers in their listings. Not providing these identifiers means your items won’t show up in Google Product Search results – causing you to miss out on sales opportunities as Google is a key source of traffic to your listings.

Many of the unique product identifiers that Google requires can be added using item specifics. Listing with the eBay catalogue where available is the easiest way to ensure that the information contained in your listing is structured in such a way that is optimised for Google Product Search and many other search engines. Where catalogues are not available you will need to enter the relevant unique identifiers for each item.

The table below outlines the unique product identifiers required by Google for your listings to appear in Google Product Search.

Category Unique identifiers required for each product

Media (i.e. music, films, video games

Global Trade Item Number (GTIN):the barcodes usually found on products bought in retail shops. Every item, from groceries to electronics, sold in retail locations typically includes this barcode. These include the European Article Number (EAN) or Universal Product Code (UPC).

Books

ISBN (Either ISBN-10 or ISBN-13. Exceptions apply for books published before 1970.)

Clothes, Shoes & Accessories*

Items need the following identifiers:

  • Brand

  • Size (This identifier does not apply to the Accessories category.)

  • Colour

Custom-made goods

No identifiers are required at the moment.

All other

At least 2 of the following 3 identifiers:

  • Global Trade Item Number (GTIN): the barcodes usually found on products bought in retail shops. Every item, from groceries to electronics, sold in retail locations typically includes this barcode. These include the European Article Number (EAN) or Universal Product Code (UPC).

  • Brand.

  • Manufacturer Part Number (MPN):any number which, in combination with the brand, uniquely identifies a product. Manufacturers use this number to manage their inventory and product lines.

Advantages to including item specifics

When you create your listing, we suggest item specifics based on the category in which you're selling your item. By providing the recommended item specifics, you make it easier for buyers to find your listing and make an informed purchase.

Item specifics tell buyers about your item
Item specifics are shown at the top of your description, telling buyers exactly what you're selling. They make the basic facts about your item clear and accessible, helping buyers make a purchase decision.
Item specifics help buyers find your item
The item specifics that you select can make your listing more relevant to a buyer's search, which can bring it closer to the top of search results.
Item specifics help buyers find your item in Google Product Search
Google Product Search is a key source of traffic to your listings. You must select certain item specifics in order for your listings to appear in Google Product Search. Many of the unique product identifiers that Google requires can be added using item specifics.

The Refine search column, located on the left side of the search results page, lets buyers further narrow their search based on popular item specifics.

Tips for selecting item specifics

When selecting item specifics, keep these tips in mind.

Provide as many recommended item specifics as possible
When selecting item specifics (such as your item's colour, size, or style), try to choose from the options we provide
For example, if your item's colour is mostly red, choose 'Reds' as the colour and select from one of the recommended values for Exact colour, rather than providing a custom colour.

Contact Customer Service

If you're looking for more help or have a question to ask, contact us.

Contact us

Have a question? We can help.

 Contact us

Ask eBay members

Get help from other eBay members. Visit the Answer Centre to post a question.