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Discounting Shop items with a Sale event

Sales are a great way to promote items in your eBay Shop. You can create sales that are seasonal, for specific holidays, for specific categories, or just to clear out inventory.

Determining discounts

Fixed price listings can be discounted by a percentage amount or by a specific monetary amount. For example, an item selling for £10 can be discounted by 20% or by £2. This means the item is on sale for £8 in both cases.

Discounts can't be applied to auction-style listings.

You can increase the offer by adding free postage to the listings you are discounting. If you add free postage to your discount, it applies to the first domestic delivery service you selected when you listed your item. The free postage discount doesn't apply to any additional services that you included in your listing.

All items can be discounted by 5% to 75%. The sale price of your item will appear as a Buy it now price on the site. Price discounts also show up for buyers with a special look (value pricing and calculated discount) in the following areas:

  • Listings

  • Search results within a Shop

  • Items I'm watching section of My eBay

  • Watched item reminder emails

  • Seller email marketing

Creating and managing sales

You can create and view draft, scheduled, active and ended sales within Promotions Manager dashboard. Sales can be scheduled for a later date or copied and repeated once they're over.

To create a sale in Promotions Manager:
  1. Select Promotions on the left side of the page.

  2. Select Create promotion.

  3. Select Sale event + markdown.

  4. Once you create a sale, it will show up on your Promotions Manager dashboard.

To edit a sale in Promotions Manager:
  1. Select Promotions on the left side of the page.

  2. Select Edit from the Actions drop-down for the relevant sale.

Once a sale is active you will not be able to change the discount or add new items. You can edit the Sale event name, Sale event description, change the end date or select a new image directly on the Review and launch page. To remove items, select Edit in the Discount type and items section and use the tick box on the left to select which items you want to remove.

Understanding your item markdown report:

As well as editing a sale, you can select Report from the Actions drop-down or select Active in the Status column. The report gives you a count of the items you selected for your sale and shows the status of each item. Click the blue info icon by the item count to see a description of each status.

Promoting your sales

Promote your sale by sending an email to announce your discounted listings to your eBay Shops newsletter subscribers. The number and frequency of emails you can send is based on your subscription limits and other eBay policies.

Creating and editing a promotional email for markdowns

When you create your sale, tick the Newsletter box on the Review and launch page. Your first mailing list is selected automatically:

  • A one-off email is sent to your default mailing list on the same date and time as the scheduled sale.

  • The email is only sent for sales created on the site where your Shop is registered.

  • The edit your email link lets you edit the subject and message fields of your emails.

  • You can edit your promotional emails as long as the sale hasn't started.

  • If you don't want to send an email to promote your sale, do not the tickbox for the Newsletter.

Once the sale has begun, you will no longer be able to tick or untick the Newsletter tick box.

If you don't have any mailing lists, the Newsletter will not be sent. Take a step-by-step tutorial about setting up your email mailing lists. 

Markdown rules

  • Increasing the item price for an item removes the item from a sale. You may choose to block price increases on the Review your sale event page.

  • Most sales are processed within two hours of their start, or end, time.

  • Items can be discounted 5% to 75%.

  • There are minimum and maximum durations for sales. A Markdown sale must be at least 1 day and no more than 14 days long.

  • You can't end a sale within 24 hours of the starting time.

  • The minimum duration between sales is 1 day.

  • Listings can't be double-discounted. If you add a listing to a second sale while it is already discounted, it will be skipped by the second sale.

  • Sales can be scheduled in advance.

You can't add a listing to a free postage sale if it includes 1 or more of the following:

  • Freight delivery services

  • Collection in person only

Limits to Markdown sales

Markdown sales are limited in these ways:

  • The number of listings you can add to a single Markdown sale is 500, if you are selecting items individually, or 10,000 if you are using category based rules.

  • A listing can only be in 1 active sale at a time, but a listing can exist in multiple scheduled and inactive sales.

  • There should be at least 1 day between sales for a particular listing.

  • An item must have been listed, with no price change, for at least 14 days before it can be included in a Markdown sale.

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