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Item Subtitle


By adding an Item Subtitle to your listing,
buyers will see descriptive information about your item below the main title when they are browsing categories or conducting searches. It is a good idea to include information in the subtitle that may not fit in the smaller title area, but would be of interest to potential buyers.

Note: Words in your Item Subtitle will not be searchable when buyers conduct a basic title search. However, the text will appear in search results if the buyer searches within the title and description.

Why add an Item Subtitle?

It is a good idea to add an Item Subtitle to your listing if:

  • You run out of space when typing in your title information


  • You want to get potential bidders interested in your listing by providing them with more important information about the item

  • You want to make your listing stand out

What type of information should you include in an Item Subtitle?
  • Include descriptive words that provide additional information on what you are selling (for example: material, colour, size, production year)

  • Words that you think buyers would generally not search for, but would be of interest to them (for example: item conditions, benefits, specifications, return policy)

Examples - Title and Item Subtitle:
  1. PC Computer+17"Monitor
    500 Mhz Processor, 128 MB Ram, 6.0 GB Hard Drive, Free Internet Start-up kit

  2. Gorgeous faux pearl and Rhinestone earrings
    Beautiful gold framings. Brand new. 100% money back guarantee

  3. Disney Rare Limited Edition Video Collection (4)
    Sleeping Beauty (fully restored), Mulan, Little Mermaid, Hercules



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