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Creating a listing with variations

What's listing with variations?

Instead of creating a number of separate listings for an item that has multiple options, you can create a single multi-quantity fixed price listing that includes all the variations you offer.

What would be considered a multi-variation listing?

  • Golf balls that are the same brand but available in different colours

  • A T-shirt available in different sizes and different colours

  • The same brand duvet that is available in different togs and different sizes

What wouldn't be considered a multi-variation listing?

  • Golf balls that are different brands

  • T-shirts available in different styles (for example short/long sleeve) and made from different materials

  • A listing which includes duvets, pillows and bed sheets as the variations.

What categories can have listings with variations?

You can create multi-variation listings in the following top-level categories:

  • Antiques

  • Art

  • Baby

  • Business, Office & Industrial

  • Clothes, Shoes & Accessories

  • Coins

  • Collectables

  • Computers/Tablets & Networking

  • Crafts

  • Dolls & Bears

  • DVDs, Films & TV

  • Garden & Patio

  • Health & Beauty

  • Holidays & Travel

  • Home, Furniture & DIY

  • Jewellery & Watches

  • Mobile Phones & Communication

  • Music

  • Musical Instruments

  • Pet Supplies

  • Pottery, Porcelain & Glass

  • Sound & Vision

  • Sporting Goods

  • Sports Memorabilia

  • Stamps

  • Toys & Games

  • Vehicle Parts & Accessories

  • Video Games & Consoles

  • Wholesale & Job Lots

  • Everything Else


  • Exclusions apply to specific subcategories within these top-level categories.

  • You must use the advanced listing tool to create multi-variation listings.

  • The module List multiple variations of your item will appear at the top of the advanced listing tool for listings in which you can create multi-variation listings.

  • Best Offer and Lots options aren't available when listing items with variations.

Listing your items

After you select the category for your new listing, you'll see a pop-up window that asks whether you want to list variations. Select Yes and click the Continue button to complete these steps in the 'List your variations' tool.

Make sure you meet the requirements to list variations:

Viewing and managing listings

View and manage your listings that have variations in the Active selling section of My eBay. The Active selling section shows your current listings and a link to listings with variations.

  • Click the Go to variations button to view your listings with variations

  • When viewing listings with variations, click the Show Variations button to expand the listings to show all variations

The expanded view shows: 

  • Individual prices for each variation

  • Variation details in the item column

  • The number of buyers watching the item

  • The price of each variation

  • The time left for the listing

  • A  dropdown menu with common actions such as Sell Similar and Revise


Items are sorted from the unexpanded view only. If you sort by price, the lowest available item price is used for items with variations.


If an item needs to be restocked:

  • You'll see an 'out of stock' note in the item listing and an information flag.

  • The dropdown menu shows the restock option, and directs you to the Revise your item page.

You can also view your scheduled, sold and unsold listings with variations in My eBay.

Revising listings

You can revise a listing by selecting Revise from the listing's dropdown menu in My eBay or by clicking the Revise your item link in your listing.

You can change variation details, prices, quantities and pictures.

Important: Listings with variations aren’t available in all categories. If you change the category to one that doesn’t support listings with variations, all variations you previously defined are deleted. If you choose to change back to a category that does support listings with variations, you'll need to recreate your original variations.

If you haven't sold any of the variations in your listing, you can revise, add or delete any of the item's definitions. If you have sold one or more of the variations, you can add new definitions, but you can only revise the price and quantity. 

This table describes the actions you can take:

Listing Information Revise Add Delete
If no variations sold

Variation details

Variation values

Item specifics

Item specific values


Shared pictures

Variation pictures



If one or more variations sold

Variation details



Variation values



Item specifics



Item specific values






Shared pictures



Variation pictures







If a buyer has purchased one or more variations, you can still revise, add, or delete information, and a version of the listing is created. You can see the versions on the Purchase history page, which you can access from the listing page.

You can't change the duration, category, title or format of the item if any have sold.

Best practices

Consider listing in only one category
  • If you choose to list in 2 categories, make sure that both categories allow listings that have variations.

Emphasise your most popular variation
  • List your product so that buyers can easily see the information they're most interested in.

    • For example, in most Clothing, Shoes & Accessories categories, buyers prefer to see the various colours, sizes and styles you have available.

  • Remember to add plenty of pictures.

Use variation details and item specifics that buyers are likely to search for
  • Item specifics can help attract buyers to your listing. Use variation details and item specifics that your buyers are likely to use when they search:

    • When you specify a colour, choose a more common colour name such as 'red' instead of a unique name such as 'cranberry'.

    • Use a unique colour name only when you are certain that buyers will search for it.

Make the most of your pictures
  • Pictures help buyers decide whether to buy an item, especially in listings where there is more than one variation of your product.

  • Upload at least 1 shared picture that displays all the variations in the listing and at least 1 picture for each variation.

Try different combinations of details
  • Experiment with your listings to see which approach is the most successful in helping you to sell your items.

  • For example, if you wanted to list cobalt blue dinnerware. Instead of selecting colour as a variation detail (because all of the plates are cobalt blue), you could enter 'plates' as a variation detail and then specify 'dinner', 'side' and 'dessert'.

Consider the duration of your listing and monitor your inventory
  • Consider using a time frame of Good 'Til Cancelled for your listings that have variations, and keep the items listed for as long as possible. Popular multi-quantity listings can appear higher in search results, allowing you to reach more buyers.

  • When you sell an item that has variations, we'll automatically deduct the item from your quantity and price list for that variation.

  • If you sell out of an item, it'll show in your listing as 'out of stock' until you replenish it.

  • Use the Quantity and price page to track your inventory. Check that you don't sell out of all your variations. If you sell all the variations of the item, the listing will automatically end. You'll need to relist the item to sell more.

Use variations that are appropriate for the item
  • For example, don't list a 'gloves' variation of a listing for a pair of shoes.

  • Using a single listing with variations to try to sell different products in order to avoid fees is a breach of our policy on avoiding eBay fees and can also cause poor search and buying experiences for customers.

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