Fees vary depending on the upgrade, the selling format that you choose, and which eBay site you list on. See eBay listing fees

Most listing upgrades are flat fees, so it's good to compare the fee to the value of your item. For example, you might promote your item differently if you list a CD version of the Beatle's album Revolver, than if you list the original vinyl record in excellent condition.

You need to qualify for some upgrades.

As with listing fees, optional feature fees are charged at the time of listing and are non-refundable.

10-day listing: Select the longest listing duration available

Scheduling your listings: Starting your listing at a specific time can be more convenient for you and it can expose your listing to more buyers. For example, you can schedule your listing to end during the weekend, when more people have time to shop on eBay.

Featured First: Featured First gives you a chance (no certainty) to enhance the visibility of your items by appearing as one of the listings on the first page of search results in the Featured Items section. Featured First includes Gallery Plus, which displays a larger picture (140 pixels rather than the standard 96 pixels) that opens when you place your cursor over the picture in search results.

eBay International Market: Attract more buyers from other countries. Your item appears in search results on other eBay sites.

Listing in two categories: Reach more shoppers and generate more interest in your item

Gallery upgrades:Attract buyers with a larger version of your listing picture in search results with Gallery Plus

Item Subtitle:Add more descriptive and enticing item information below the main title, to create more interest and emphasise your listing in search results 

Listing Designer: Enhance your listing with attractive themes

Add pictures to your listing: Add up to 12 pictures with your first picture free

Picture Pack: Add extra pictures to your listing and supersize pictures at a discounted fee