Fees vary depending on the upgrade, the selling format that you choose, and which eBay site you list on. See eBay listing fees.

Most listing upgrades are flat fees, so it's good to compare the fee to the value of your item. For example, you might promote your item differently if you list a CD version of the Beatle's album Revolver, than if you list the original vinyl record in excellent condition.

You need to qualify for some upgrades.

As with listing fees, optional feature fees are charged at the time of listing and are non-refundable.

Pro Pack: Pro Pack saves you money while making your listing stand out. Pro Pack combines Bold, Border, Highlight, Featured First, and Featured Plus! With this combination, you pay less compared to buying each upgrade individually. (Note: Pro Pack is available only to sellers with a Feedback score of 10 or more. Featured First isn't available with Motors Pro Pack.)

Value Pack: Value Pack gives you essential listing upgrades including Gallery Plus, Subtitle, and Listing Designer, for less than if you paid for each individually.

10-day listing: Select the longest listing duration available.

Scheduling your listings: Starting your listing at a specific time can be more convenient for you and it can expose your listing to more buyers. For example, you can schedule your listing to end during the weekend, when more people have time to shop on eBay.

Featured First: Featured First gives you a chance (no certainty) to enhance the visibility of your items by appearing as one of the listings on the first page of search results in the Featured Items section. Featured First includes Gallery Plus, which displays a larger picture (140 pixels rather than the standard 96 pixels) that opens when you place your cursor over the picture in search results.

AdCommerce: Your listing appears to buyers in the Sponsored Links section. AdCommerce is a pay-per-click advertising program that enables sellers to purchase keyword or category-based ads on search results pages.

Global Buying Hub: Attract more buyers from other countries. Your item appears in search results on other eBay sites.

Listing in two categories: Reach more shoppers and generate more interest in your item.

Gallery upgrades: Attract buyers with a larger version of your listing picture in search results with Gallery Plus.

Item Subtitle: Add more descriptive and enticing item information below the main title. This creates more interest and emphasizes your listing in search results. 

Listing Designer: Enhance your listing with attractive themes.

Add pictures to your listing: Add up to 12 pictures. Your first picture is free.

Picture Pack: Add extra pictures to your listing and supersize pictures at a discounted fee.