There are lots of ways to make your listing attention-grabbing to prospective buyers on eBay. Different upgrades are designed to promote listings in different ways – some by highlighting your item in search results, others by featuring your listing in a prominent area of the page.

Here are some points to consider when deciding which upgrade is right for your listing.

• Fees vary depending on the upgrade and the eBay site. To see how much each upgrade costs, visit the eBay Fees page and look for the Listing Upgrade Fees.

• Most listing upgrades are flat fees so it is important to consider the fees in relation to the value of your item.

• Some upgrades require qualifications. For example, Featured Plus is available only to sellers with a Feedback score of 10 or more.

• As with listing fees, optional feature fees are charged at the time of listing and they are non-refundable.

• Consider combinations that promote your item in a number of ways and at a discounted price.

Promotion Tips

Promote your listing with timing.

• 10-day Listing– Select the longest listing available.

• Scheduling Your Listing – Starting your listing at a specific time is not only convenient for you, but it may also expose your listing to more potential buyers. For example, you can schedule your listing to end during the weekend when more people have time to shop on eBay.

Improve your listing’s neighbourhood.

• Gallery Featured− Choose this promotional option and your item will appear in the special Featured section above the general Picture Gallery.

• International Site Visibility− Attract more potential buyers from other countries. Your item will automatically appear in search results on other eBay sites.

Stand out in buyers’ search and browse item lists.

• Highlight− Emphasises your listing in search results with an eye-catching coloured band.

• Border − Surrounds your listing in search results with a coloured band to showcase it.

• Bold− Adds instant emphasis to your listings and makes your item title stand out in buyers’ search results.

• Gallery– Provides buyers with a photo of your item when they search and browse.

• Item Subtitle – Adds descriptive information on your item below the main title.

• Gift Services− Features your item as a gift and adds an eye-catching gift icon next to your listing.

• Listing in two categories− Reaches more shoppers and generates more interest in your item.

Provide an inviting presentation.

• Listing Designer– Improve the visual appeal and effectiveness of your listing by adding attractive themes and layouts.

• eBay Picture Hosting− Enhances your listing photos with Supersize Pictures and Picture Viewer.

Consider the value of the package deal.

• Featured Plus! – Your item is listed in the Featured Items section of its category list and also displays in the usual, non-featured item list at the top of the page in the search results list.