Your custom listing template is a great way for you to customise the item pages in your Shop and drive more traffic to your eBay Shop. Use this template on each of your item pages:

• Listing frame

• Shop left-navigation bar

Learn more about:

• Setting up your customised listing frame

• How to preview your listing frame

• Examples of the Shop listing frame

Listing frame
A listing frame is a great way to build your eBay Shop's brand and drive more traffic to your Shop, because it appears at the top of the item description in all your listings.

A listing frame includes

• Your Shop name

• A link to add your Shop's home page

• Your Shop's colours

You can also include:

• Your Shop logo

• A search box that enables buyers to search your Shop
  (If you display the left-navigation bar and a Shop listing header in your listings, your search box will appear in the left-navigation bar and not in the Shop listing header. But if you display only a Shop listing header and no left-navigation bar, your search box will appear in the Shop listing header.)

• A link that allows buyers to add you to their favourite sellers

• A link that allows buyers to sign up for your newsletters

• Up to five links to your Shop pages such as your Shop categories, custom pages, and the About Me page

Shop left-navigation bar
Appears on all of your item pages and includes up to 30 Shops or eBay categories, depending on your display settings.

Setting up your customised listing frame

How to preview your listing frame
To view your listing frame, to see if you're happy with it, click the "Preview your custom listing frame" link on the listing frame page.

Examples of the Shop listing frame
A listing frame's appearance varies depending on the options that you select in your preferences. Here are some examples:

No logo, links, or search box:

Links and search box, no logo:

Logo, links, and search box:

Logo, links, search box, favourites link, and newsletter sign-up

Avoiding keyword spamming

The listing frame is not included in item title and description searches, so you do not need to worry about breaching eBay’s keyword spamming policies with your category and custom page link names.