To manage your email marketing mailing lists and subscribers:
Click the My eBay button at the top of any eBay page
Log in to eBay with your User ID and password.
Click the "Marketing Tools" link.
Click the "Email Marketing" link on the left-hand side of the page.
Creating and editing mailing lists
The "Email Marketing" page displays a summary of your mailing lists, including the number of subscribers to each list and the total number of subscribers to all your lists.
To add a mailing list, click the Create Mailing List button. You can create up to five mailing lists for buyers to subscribe to. You can name your mailing lists whatever you like. You might name them after product categories or types of promotions, such as "Seasonal Specials" or "Sale Notifications".
When you first open your eBay Shop, you have a default mailing list named "General Interest" automatically set up for you to use. You can leave this mailing list as it is or rename it. To change the name of a mailing list, click the "Edit" link.
To remove a mailing list altogether, click the "Delete" link.
Note: If you delete a mailing list, all of the subscribers will be automatically unsubscribed from that particular list and cannot be restored. If you delete allof your mailing lists, buyers will not be able to sign up for your newsletters from the "Add to Favourite Sellers" page.
Attracting subscribers
To attract subscribers, you should place links on your Shop's home page and in your listings, and encourage your buyers to sign up for your mailing lists (known as "newsletters" to buyers) by adding you to their Favourite Sellers list. Links that encourage newsletter sign-ups should mention "Favourite Sellers" so that buyers know what to expect.
You can easily build newsletter and Favourites sign-up links using the "Newsletter Sign-Up" promotion box and the page link builders in the Shops HTML Builder. Links to both promotion boxes and the HTML Builder are available in the left-hand navigation area of the "Manage My Shop" page.
Viewing subscriber lists
You can view the lists of your subscribers either by clicking the "Total Subscribers" link in the mailing lists or the "Subscriber List" link in the Email Marketing left-hand navigation area.
When viewing subscriber lists, you can see your subscribers' User IDs (but not names or email addresses) and the date that each user subscribed to your mailing list. You can sort by the "Date Subscribed" column to track the progress of your subscribers.
Blocking unwanted subscribers
If you need to block any subscribers from receiving your email, you can do so by adding them to your blocked bidder and buyer list. You can block subscribers in bulk using the tick boxes on the left-hand side of the subscriber list and the Block Buyer button at the bottom of the page.
Note: By blocking buyers from your mailing lists, you are also preventing them from ever bidding or buying on any of your items.
