Making buyers aware of your eBay Shop and your Shop Inventory items is the key to your success. Here are some ways to promote your Shop:

Promoting your Shop on eBay

• Make the most of your Auction-style and Fixed Price listings
  The most successful eBay Shop sellers bring buyers to their Shop through their Auction-style and Fixed Price listings, which appear in regular searches and categories on eBay. In your item descriptions, include links to pages in your Shop such as: the home page, Shop categories, Shop Inventory items, and so forth. Use the listing template to incorporate your Shop's visual elements (colours, logo, and theme), as well as links to your other Shop pages and categories in all of your item descriptions.
  Note: You can send items from your existing Shop Inventory listings to new Auction-style or Fixed Price listings.

• Control your cross promotions
  When buyers view, bid on, or win an item, your other items (including Shop Inventory items) are promoted in a special display. As a Shop seller, you have complete control over which items are shown. Set up your cross promotions to give your Shop Inventory items maximum exposure.

• Shop listing header
  Include your own banner, called a Shop listing header, on your Shop and listings to brand your Shop and further enhance buyers’ experience.

• Use your About Me page
  Create an About Me page and devote it to your Shop: describe your business, include links to your Shop, incorporate your Shop's visuals, and so forth. Once you create this page, members can click the "me" icon that always appears next to your User ID to learn more about you.

• Upgrade your subscription level
  Upgrade your subscription level for more exposure on eBay Shops search pages, as well as other parts of eBay.

• Include your Shop name in Discussion Board posts
  When you communicate with other members of the eBay community on eBay's Discussion Boards, include your Shop name and URL as part of your signature.

Promoting your Shop outside eBay

• Promote your Shop in emails and printed materials
  Always include your Shop name and URL, and your branding elements (theme, colours, logo) in all your correspondence with buyers (such as emails and packing slips), as well as advertisements. Also, take advantage of your Shop’s email marketing newsletters, which you can use to send customised email campaigns to your buyers. Create a promotional flyer to include in your delivery package and to send to customers.

• Optimise your Shop for Internet search engines
  Match the text in your Shop to the keywords users might enter when searching for the types of items that you're selling. This increases your Shop's chances of appearing in their search results. Include these keywords in your Shop name, Shop category names, and/or the content on your pages.

• Include your listings in product search engines
  Arrange to have your Shop Inventory items appear on shopping comparison Web sites. Set up partnerships with these sites and export a feed of all your Shop listings to enable your partners to access up-to-date information about your listings.

• Check your Shop Traffic Reports

  Examine your Shop Traffic Reports to find out where your visitors are coming from and where they go in your Shop. This information can help you to create a marketing strategy.