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Promotion boxes can be included on different pages throughout your Shop to promote and advertise your items. These flexible, customisable displays can be used for a variety of purposes, such as highlighting featured items, announcing special offers, or providing alternative ways for buyers to browse in your Shop.
This page discusses:
How to create promotion boxes
Promotion box placement
Promotion box sizes
Promotion box types
Promotion box names
Promotion box colours
There are two ways to create and manage promotion boxes in your Shop:
Using quick setup For your convenience, you can use predesigned promotion boxes that will appear on all of your Shop category pages. This is a quick way for you to learn about promotion boxes and set them up throughout your Shop.
To use quick setup:
Click My eBay at the top of any eBay page.
Log in to eBay with your User ID and password.
Click 'Manage My Shop' on the left of the page.
Click 'Promotional Boxes' on the left of the page.
Click the 'Guided Setup' link.
Creating and managing promotion boxes You can easily create and view promotion boxes within your Shop. Promotion boxes are grouped according to the type of page on which they appear. You can also duplicate existing promotion boxes, delete promotion boxes permanently, or simply make promotion boxes inactive. Inactive promotion boxes can be saved for future use whenever you specify a location for them.
To create promotion boxes:
Click the Create New Promotion Box button. Note: To insert a promotion box on a custom page, select a promotion box layout when you create the page.
Using a promotion box you’ve already created You can include any promotion box you've already created, even if it is “inactive,” in your full HTML custom pages or any other place in your Shop where you can insert HTML. Just use the following tag:
{eBayPromo id="promotion box administrative name"}
Near the top of each Shop page (below the header and above the item list) Two promotion boxes can appear next to one another, or the spaces can be combined and used for a single, extra-wide promotion box. Note: If you are using Shop categories or custom pages within your Shop, you can display different promotion boxes on each of your Shop category pages, custom pages, and your All Categories page. The same promotion boxes that you specify for a category will appear for all categories below it, unless you specify a different promotion box for those categories. If you are using eBay categories, instead of Shop categories, the same two promotion boxes or the single, extra-wide promotion box (depending on your selection) will appear on every eBay category page.
Below the left navigation bar Two promotion boxes—an upper and a lower—can appear in this area. Just as for promotion boxes that appear at the top of the page, you can customise those that appear in the left navigation bar at an individual page level. Similarly, any promotion box settings automatically carry down to all category pages organised below a higher level category, unless you specify different promotion boxes for the lower level category pages.
Top left or top right - With border: 275w by 85h, or 120 characters - Without border: 280w by 115h, or 140 characters
Single box across top - With border: 575w by 85h, or 215 characters - Without border: 580w by 115h, or 300 characters
Below left navigation bar - With border: 170w by any height - Without border: 170w by any height
Type
Description
Advertise specific items
Feature one or more of your Shop items. You can display items that are newly listed or ending soon. You can also choose items manually or allow eBay to feature items automatically.
Display items using one of these view types:
Gallery view - One listing link that appears with an item title and picture
List view - Two listing links that appear as item titles
Countdown- Animated countdown to create excitement for auction-style and fixed price listings
Slideshow - Pictures of several items that rotate continuously
Item Showcase - One to four items that appear as large gallery images in a single extra-wide promotion box
Provide links to other parts of your Shop
Create a promotion box with links that give buyers alternative ways of finding items in your Shop. Custom links can point to a Shop category, a custom page within your Shop, another on-eBay page, or a page of custom search results.
You can also include clickable graphics or pictures that provide access to these other pages. Choose from predesigned graphics or provide your own. Graphics that do not fit the standard dimensions in a location will be resized to fit.
Design your own promotion box
Create a fully customizable promotion box to display information of your choice, such as postage and payment information, links to your email newsletter signup page, or other useful information.
You can also create a unique promotion box by entering our own HTML. The recommended size and character limits vary by location.
When you create a promotion box, you need to give it a unique name. This name will not be visible to buyers; it is simply to help you keep track of your promotion boxes.
Promotion box colors
The default colors for promotion boxes are based on the colors that you selected for your Shop theme. However, you can customise these colours.
eBay Shops: Overview
Personalising Your Shop
Special HTML Tags for Shops
If you're looking for more help or have a question to ask, contact us.