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eBay Shops Overview

Discover more items from your favourite sellers

An eBay Shop allows individual sellers to display all of their items and tell you more about their business on their own customised pages.

When you shop in eBay Shops, you’ll:

  • Enjoy a unique shopping experience
    While part of the eBay marketplace, each eBay Shop has its own personality, with customised displays and content. You can learn more about sellers, their policies, and the items they sell in order to find great deals and make informed purchases.

  • Keep track of your favourite sellers
    Many of your favourite sellers (including big-name retailers) have eBay Shops making it easy for you to see all the items they're selling on eBay in one convenient place.

A red door icon next to a seller's User ID indicates that the seller has an eBay Shop. Click the red door to enter the Shop.

Sellers: Maximise your success with the selling power of an eBay Shop

With an eBay Shop sellers can display all their listings, regardless of format, conveniently in one place. Sellers also get powerful and easy-to-use tools that enable them to develop their own brand and encourage buyers to buy more.

Learn the basics of owning an eBay Shop

Learn about customising the look of your Shop

Learn about managing your Shop and marketing it, on and off eBay

Find out the top 10 reasons [path=storefronts/openbenefits.html] why you should open an eBay Shop, or open a Shop now.

How to open an eBay shop

Business sellers:

  • If you don't have a feedback rating, you can still open an eBay Shop straight away but you cannot use eBay's Shop Inventory Format (SIF) until you have feedback rating of at least 5.

Non-business sellers:

  • Have Direct Debit on file for payment of eBay fees (the requirement for Irish sellers is Credit Card or PayPal on file for payment of seller fees), or

  • Have a Feedback rating of at least 10, or

  • If you have a PayPal account linked to your eBay account, have a feedback rating of at least 5.


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