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Special HTML Tags for eBay Shops

eBay has created some special HTML tags for you to use in your Shop's custom pages and header. These tags, along with standard HTML, can highlight your specialities and direct buyers to particular items you're selling.

You can use HTML tags to display the following elements:
Note:
  • A custom page can have no more than 4 item showcases and/or item lists, and no more than 100 item detail tags. Your custom header can have no more than 2 item showcases and/or item lists, and no more than 100 item detail tags.
  • The tags are not case-sensitive, and the links in the following tables are only for demonstration purposes.

Displaying your eBay User ID

{eBayUserID}
Purpose Displays your User ID.
Flags

{eBayUserID} - Displays your User ID (including user name, Feedback score, and applicable icons)

Example
Typing:
My eBay User ID is {eBayUserID}
 
Yields:
My eBay User ID is eBayUser (1503 )

Displaying Your eBay Feedback for Items

{eBayFeedback}
Purpose Displays all or some of your Feedback items.
Flags

{eBayFeedback} - Displays your Feedback using the default values for the properties listed below.

{eBayFeedback SIZE ="n"} - Displays the first n Feedback items. The default and maximum is 200.

{eBayFeedback COLOR="specified color"} - Changes the colour of the lower line of the Feedback. The default is white.

{eBayFeedback ALTERNATECOLOR="specified color"} - Changes the colour of the upper line. The default is gray.

{eBayFeedback BORDER="n"} - Sets the thickness of the surrounding border to n. The default is 0.

{eBayFeedback TABLEWIDTH="n"} - Sets the width of the Feedback table to n, where n is the width of the Feedback table as a percentage of the available space. The default is 90%.

{eBayFeedback CELLPADDING="n"} - Sets the space between the Feedback comments to n. The default is 0.

Example
Typing:
{eBayFeedback SIZE="2" COLOR="SILVER" TABLEWIDTH="75%" ALTERNATECOLOR="PLUM"}
 
Yields:
User: tutor@ebay.com (0) Date: 08/01/98 15:28:01 Pacific Daylight Time
Praise: Tutor has an amazing page!
User: tutor@ebay.com (0) Date: 08/01/98 15:28:01 Pacific Daylight Time
Neutral: Though, Tutors' colour choices are questionable at best...

Displaying an Item List

{eBayStoresItemList}
Purpose Displays a list of all or some of the items that you're selling in your Shop.
Flags

{eBayStoresItemList} - Shows the items that you currently have for sale using the default values for the properties below.

{eBayStoresItemList SORT="n"} - Sorts your items list using a numeric code n to specify method.

  • 2 - Ending first (default)
  • 4 - Newly listed
  • 0 - Highest price
  • 1 - Lowest price

{eBayStoresItemList DISPLAY="n"} - Displays your items using a numeric code n to specify method.

  • 0 - List view
  • 1 - Gallery view

{eBayStoresItemList TABLEWIDTH="n"} - Sets the width of the item table to n, where n is the width of the item table as a percentage of the available space. The default is 100.

{eBayStoresItemList STORECATID="n"} - Shows items from one of your custom Shop categories where n is the ID number of the category. You can find out the ID number of a category by going to the Custom Categories section of Shop Builder.

{eBayStoresItemList KEYWORDS="specified keywords"} - Shows items that with keywords that you specify in their titles. You can use any search term that can be used in a regular eBay search (including item numbers).

{eBayStoresItemList MINPRICE="x" MAXPRICE="y"} - Shows items that are within the price range that you specify for x and y. MINPRICE and MAXPRICE must be used together.

{eBayStoresItemList LISTINGFORMAT="n"} - Shows items in the selling format that you specify with the number code n. If n is not specified, all formats will be shown.

  • 1 - Online Auction
  • 6 - Property
  • 7 - Shop Inventory
  • 9 - Fixed Price
Example
Typing:
{eBayStoresItemList DISPLAY="0"}
Yields:
Picture hide Item Title Price Bids Time Left
This is a sample item EUR 35.00

Displaying an Item Showcase

{eBayStoresItemShowcase}
Purpose Shows some of the items that you're selling in your Shop in a special display.
Flags

{eBayStoresItemShowcase} - Shows some items you currently have for sale using the default values for the properties below.

{eBayStoresItemShowcase SORT="n"} - Sorts items using a numeric code n to specify method.

  • 2 - Ending first (default)
  • 4 - Newly listed
  • 0 - Highest price
  • 1 - Lowest price

{eBayStoresItemShowcase ITEM="w,x,y,z"} - Shows up to 4 items having the item numbers that you manually specify using w, x, y, and z. Separate item numbers by commas as shown.

{eBayStoresItemShowcase DISPLAY="n"} - Arranges your items horizontally or vertically according to the numeric code n.

  • 0 - Vertical
  • 1 - Horizontal (default)

{eBayStoresItemShowcase BORDER="n"} - Sets the thickness of the surrounding border to n. The default is 0.

{eBayStoresItemShowcase TABLEWIDTH="n"} - Sets the width of the showcase to n, where n is the width of the showcase as a percentage of the available space. The default is 100.

{eBayStoresItemShowcase STORECATID="n"} - Shows items from one of your Store categories where n is the ID number of the category. You can find out the category ID number on the All Categories page within the Manage Categories section of Manage My Store.

{eBayStoresItemShowcase KEYWORDS="specified keywords"} - Shows items that have keywords that you specify in their titles. You can use any search term that can be used in a regular eBay search (including item numbers).

{eBayStoresItemShowcase MINPRICE="x" MAXPRICE="y"} - Shows items that are within the price range you specify for x and y. MINPRICE and MAXPRICE must be used together.

{eBayStoresItemShowcase LISTINGFORMAT="n"} - Shows items in the selling format that you specify with the number code n. If n is not specified, all formats will be shown.

  • 1 - Online Auction
  • 6 - Property
  • 7 - Shop Inventory
  • 9 - Fixed Price

{eBayStoresItemShowcase SIZE="n"} - Shows number of items (from 1 to 4, with 4 as the default) specified by n in automatic selection mode.

{eBayStoresItemShowcase BACKFILL="Setting"} - Specifies whether items you've manually selected for the showcase will be automatically replaced when they end. The values for "Setting" are:

  • Off (default)
  • On
where "Off" means that items will not be automatically replaced.
Example
Typing:
{eBayStoresItemShowcase DISPLAY="1"}
Yields:
Highend Digital Camera with extra battery pack
Sample subtitle
EUR 999.95
Bid price EUR 750.00
00d 24h 60m
See other items in this category
Electronics

Displaying an Individual Item

{eBayStoresItem}
Purpose Displays a particular item in your Shop with the standard appearance of an item in search results.
Flags

{eBayStoresItem ITEM="n"} - Shows an item you specify using n, where n is the item number. You must specify the item number, but other options below are optional.

{eBayStoresItem DISPLAY="n"} - Displays the item using a numeric code n to specify the type of display:

  • 0 - List view
  • 1 - Gallery view (default)

{eBayStoresItem BORDER="n"} - Sets the thickness of the surrounding border to n. The default is 0.

{eBayStoresItem TABLEWIDTH="n"} - Sets the width of the item list table to n, where n is the width of the item table as a percentage of the available space. The default is 100.

Example
Typing:
{eBayStoresItem ITEM="0000000111"}
 
Yields:
Picture hide Item Title Price Bids Time Left
This is a sample item EUR 35.00

Displaying an Item's Details

{eBayStoresItemDetail}
Purpose Displays information about a particular item in your Shop. Shows only the details about the item that you want to include.
Flags

{eBayStoresItemDetail ITEM="n"} - Shows an item you specify using n, where n is the item number. You must specify the item number and at least one property below, or else just a blank space will appear.

{eBayStoresItemDetail PROPERTY="title"} - Displays the item's title.

{eBayStoresItemDetail PROPERTY="price"} - Displays the item's current price.

{eBayStoresItemDetail PROPERTY="binprice"} - Displays the item's Buy It Now price.

{eBayStoresItemDetail PROPERTY="time"} - Displays the item's remaining time.

{eBayStoresItemDetail PROPERTY="picture"} - Displays the item's Gallery picture.

{eBayStoresItemDetail PROPERTY="URL"} - Displays the item's URL.

Example
Typing:
{eBayStoresItemDetail ITEM="0000000111" PROPERTY="title" PROPERTY="price"}
 
Yields:
This is a sample of an itemEUR 25.99

Displaying a Search Box

{eBayStoresSearchBox}
Purpose Displays a search box that allows buyers to search for items in your Shop.
Flags {eBayStoresSearchBox}
Example
Typing:
{eBayStoresSearchBox}
 
Yields:
in titles and descriptions

Promotion Box

{eBayPromo id}
Purpose Displays a promotion box that you've already created and named.
Flags {eBayPromo id}
Example
Typing:
{eBayPromo id="promotion box administrative name"}
 
Yields:

The identified promotion box as created and customised within the Manage Your Promotion Boxes page.

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