- People often use Web search engines (such as Google or Yahoo!) to find products they want to purchase. If your eBay Shop appears prominently in the search results, your Shop is more accessible to buyers.
- Tips to help increase your Shop's placement:
- Use words in your description that you think people might enter when they search for a product.
For example, if you specialize in wrist watches, state that you sell "wrist watches" rather than "timepieces." A more straightforward description will improve your Shop's chances of being found by interested buyers. - Make sure your description accurately represents your Shop. Filling your description with product or brand names that you don't usually have in stock (known as "keyword spamming") will frustrate buyers and actually cause your Shop's placement in search results to decline.
- Use a Shop theme that includes your Shop description in the header (for example, the "Classic Left" theme), because this increases your chances of appearing in search results.
- Use words in your description that you think people might enter when they search for a product.
Your Shop description gives you an opportunity to tell buyers what your eBay Shop is about in a brief, well-written statement. You can describe what you sell, what's special about it, how long you've been in business, your area of expertise, and so on. The theme and header style that you choose for your Shop will determine whether your Shop name and description appear in your Shopfront. Be sure to review the header and theme styles to determine which one suits your Shop's needs.
Note: Do not include links or URLs to Web sites outside of eBay in your description. For more information, please see our Links Policy in the eBay Help Center.
Optimizing your description for Web search engines
