Help

Naming Your Shop

The name you choose determines your Shop's website address (or "URL"). For example, if your Shop's name is "Fine Jewelry", your Store's URL is: http://stores.ebay.co.uk/fine-jewellery. eBay will take out special characters (apostrophes, spaces, &, !, $, etc.), add hyphens between words, and make all letters lowercase.

Your Shop name:

  • Must start and end with a letter or number

  • Cannot start with four or more consecutive letter As

  • Cannot start with an "e" or "E" followed by more than a single number

  • Cannot contain the following characters: <, >, or @

  • Cannot be the User ID of another member on eBay

  • Cannot contain "www" anywhere in the name

  • Cannot contain two or more consecutive spaces or non-alphanumeric characters

  • Cannot end with a top-level domain abbreviation used on the Internet (.decom, .net, etc.)

  • Cannot be a name that is identical or confusingly similar to another company's name which is protected by trademark law. Also, you may not use a name that contains the word eBay, or PayPal, or which is confusingly similar to those names. See our Trademarked Items and Domain Name policies in the eBay Help Centre.

Your Shop name can be your eBay User ID, as long as it meets the requirements above.

Tip: Choose a name that immediately tells buyers what you sell. For example, a straightforward name such as "Ben's Computers" will be more helpful to buyers than a creative name such as "Zebra Park." This will also help Web search engines find your Shop when buyers are looking for the kinds of products you sell.