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Catch the eye of the perfect buyer by adding an Item Subtitle.

 
Between Tuesday 12th and Thursday 14th July 2005, you can add a Subtitle to your listing for only 1p!

Using a Subtitle allows you to add information that may not fit in the space-limited title area, but is of interest to potential buyers searching for items. Words in your Subtitle appear in search results if a buyer searches within the title and description.

Listings with a Subtitle typically sell for 20% more.

Tuesday 12th July 2005 0:00:01 BST until Thursday 14th July 2005 23:59:59 BST
Sellers listing items for sale in Pounds Sterling (GBP) on eBay.co.uk, (other than those items or listings excluded below) between Tuesday 12th July 2005 and Thursday 14th July 2005, and which include the Subtitle listing upgrade option, will see a reduction in the Subtitle listing upgrade fee to 1 pence (normal charge 35 pence).

The following listing formats are eligible for this promotion:
  • Auction-style, or
  • Auction with Buy-It-Now (BIN), or
  • BIN-only (Fixed Price)
Any items previously scheduled to go live within the promotion dates will be eligible for a 1 pence Subtitle listing upgrade fee.

All items that are re-listed within the promotion period will qualify for the 1p Subtitle promotion. Read our re-list policy for more information on insertion fee credits.

All categories are included, including motor vehicles and properties.
ONLY the 'Subtitle' listing upgrade fee will be offered at the reduced promotion price stated. All other eBay selling fees will still apply and be charged at the standard price including but not limited to insertion fees, final value fees, optional reserve price fees, and all other listing upgrade fees such as 'Gallery' or 'Highlight'.

Any active listing created before 12th July that is revised to include Subtitle during the promotion will not be eligible for the promotion.

Any item listed within the promotion dates but scheduled to start after the promotion has finished will NOT qualify for the promotion.
Find out more about adding an Item Subtitle to your listings.
  • The Subtitle listing enhancement is charged on a per-listing basis
  • If an item is listed in 2 categories and Subtitle is selected, the Subtitle fee will be charged twice: i.e. 2p
  • On the Sell Your Item (SYI) form, and other selling tools, you will see that you are being charged the promotional price rather than the regular price.
The Subtitle listing enhancement fee is normally priced as follows:
  • Regular items (Auction, Auction with BIN, BIN-Only) - £0.35
  • The promotional price offered is £0.01
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