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We review our fees on an annual basis, to ensure we maintain a healthy and balanced marketplace. The changes we are making this year are designed to promote a greater volume of trade.
Please find below full details of the fee changes, all of which will come into effect on eBay.co.uk on March 1st, 2007.
If you still have questions regarding these changes once you have read the information below, visit our Frequently Asked Questions page for additional detail.
- Category-specific selling fees for Technology products
We are excited to announce a reduction in Final Value Fees for items with a final selling price of £30 or higher. This Final Value Fee reduction will apply to the following categories: Mobile and Home Phones (excluding the Mobile Phones with Contracts sub-category), Computing, Consumer Electronics and Photography. The change applies to listings in the Buy It Now and Auction-style formats and does not apply to listings in the Shop Inventory Format.
We are making these changes to promote a wider availability of technology products on the site, many of which sell for more than £30.
Please see the table below for the old and new Final Value Fee tiers and amounts:
| New Final Value Fees from 1st March 2007 |
| Final Selling Price |
Current Final Value Fee |
New Final selling Price |
New Final Value Fee |
| Item not sold |
None |
Item not sold |
None |
| £0.01 - £29.99 |
5.25% for the amount of the high bid (at the listing close for Auction-style listings) up to £29.99 |
£0.01 - £29.99 |
5.25% for the amount of the high bid (at the listing close for Auction-style listings) up to £29.99 |
| £30.00 - £599.99 |
5.25% of the initial £29.99 (£1.57), plus 3.25% of the remaining closing value balance |
| £30.00 - £99.99 |
| £100.00 - £199.99 |
| £200.00 - £299.99 |
| £300.00 - £599.99 |
|
| 5.25% of the initial £29.99 (£1.57), plus 3.00% of the remaining closing value balance |
| 5.25% of the initial £29.99 (£1.57), plus 3.00% of the initial £30.00 - £99.99 (£2.10), plus 2.50% of the remaining closing value balance |
| 5.25% of the initial £29.99 (£1.57), plus 3.00% of the initial £30.00 - £99.99 (£2.10), plus 2.50% of the initial £100.00 - £199.99 (£2.50) plus 2.00% of the remaining closing value balance |
| 5.25% of the initial £29.99 (£1.57), plus 3.00% of the initial £30.00 - £99.99 (£2.10), plus 2.50% of the initial £100.00 - £199.99 (£2.50) 2.00% of the initial £200.00 - £299.99 (£2.00) plus 1.50% of the remaining closing value balance |
|
| £600.00 and over |
5.25% of the initial £29.99 (£1.57), plus 3.25% of the initial £30.00 - £599.99 (£18.53), plus 1.75% of the remaining closing value balance |
£600.00 and over |
5.25% of the initial £29.99 (£1.57), plus 3.00% of the initial £30.00 - £99.99 (£2.10), plus 2.50% of the initial £100.00 - £199.99 (£2.50) plus 2.00% of the initial £200.00 - £299.99 (£2.00) plus 1.50% of the initial £300.00 - £599.99 (£4.50) plus 1.00% of the remaining closing value balance |
The table below demonstrates the impact of this fee change for a variety of final selling prices:
| Final Selling Price |
Current Final Value Fee |
New Final Value Fee |
Savings |
| £££ off |
% off |
| £30.00 |
£1.58 |
£1.58 |
£ - |
0.0% |
| £50.00 |
£2.22 |
£2.17 |
£0.05 |
2.2% |
| £100.00 |
£3.85 |
£3.67 |
£0.18 |
4.5% |
| £150.00 |
£5.47 |
£4.92 |
£0.55 |
10.0% |
| £200.00 |
£7.10 |
£6.17 |
£0.93 |
13.0% |
| £250.00 |
£8.72 |
£7.17 |
£1.55 |
17.8% |
| £300.00 |
£10.35 |
£8.17 |
£2.18 |
21.0% |
| £400.00 |
£13.60 |
£9.67 |
£3.93 |
28.9% |
| £500.00 |
£16.85 |
£11.17 |
£5.68 |
33.7% |
| £750.00 |
£22.72 |
£14.17 |
£8.55 |
37.6% |
| £1,000.00 |
£27.10 |
£16.67 |
£10.43 |
38.5% |
| £2,500.00 |
£53.35 |
£31.67 |
£21.68 |
40.6% |
| £5,000.00 |
£97.10 |
£56.67 |
£40.43 |
41.6% |
- Category-specific selling fees for Books, Music, DVDs, Film & TV, Video Games ("Media") products
We are excited to announce a reduction in the financial risk sellers take in listing Media items on the site - i.e., Insertion Fees. We are also simplifying the Final Value Fees charged on such items. We hope that this change will make it more attractive for sellers to list a wider range of Media items.
We are lowering Insertion Fees (see table below for details) and simplifying Final Value Fees in the following categories:
- Books, Comics & Magazines (excluding the Accessories sub-category),
- DVDs, Film and TV (excluding the Accessories/Storage, Film Memorabilia and TV Memorabilia sub-categories)
- The Games sub-category of Video Games (change does not apply to the other sub-categories of Video Games)
- Music (excluding the Music Memorabilia and Accessories/ Storage sub-categories)
Please see this table for details of old and new Insertion and Final Value Fees for these categories:
| Starting price |
Format |
Current Insertion Fee |
New Insertion Fee |
| £0.01 - £0.99 |
Auction-style |
£0.15 |
£0.05 |
| £1.00 - £4.99 |
Auction-style |
£0.20 |
£0.10 |
| £5.00 - £14.99 |
Auction-style |
£0.35 |
£0.10 |
| £15.00 - £29.99 |
Auction-style |
£0.75 |
£0.10 |
| £30.00 - £99.99 |
Auction-style |
£1.50 |
£0.10 |
| £100.00 or more |
Auction-style |
£2.00 |
£0.10 |
| £0.01 - £0.99 |
Buy It Now |
£0.15 |
£0.10 |
| £1.00 - £4.99 |
Buy It Now |
£0.20 |
£0.10 |
| £5.00 - £14.99 |
Buy It Now |
£0.35 |
£0.10 |
| £15.00 - £29.99 |
Buy It Now |
£0.75 |
£0.10 |
| £30.00 - £99.99 |
Buy It Now |
£1.50 |
£0.10 |
| £100.00 or more |
Buy It Now |
£2.00 |
£0.10 |
| Final Selling Price |
Current Final Value Fee |
New Final Value Fee |
| Item not sold |
None |
None |
| £0.01 - £29.99 |
5.25% for the amount of the high bid (at the listing close for Auction-style listings) up to £29.99 |
9% of the closing value balance |
| £30.00 - £599.99 |
5.25% of the initial £29.99 (£1.57), plus 3.25% of the remaining closing value balance |
9% of the closing value balance |
| £600 and over |
5.25% of the initial £29.99 (£1.57), plus 3.25% of the initial £30.00 - £599.99 (£18.53), plus 1.75% of the remaining closing value balance |
9% of the closing value balance |
The Insertion Fee charged for multiple-item listings in these categories will also change. Multiple-item listing Insertion Fees will now be based on the number of items in the listing (as opposed to the opening value as is the case currently, which is the starting price or the fixed price multiplied by the quantity of items).
Multiple-item listing Insertion Fees will now be as follows:
- For multiple-item Auction-style format listings with a starting price of £0.99 or less, the total Insertion Fee will be £0.05, no matter how many items are included in the listing
- For multiple-item Auction-style format listings with a starting price of £1.00 or above and for all multiple-item Buy It Now format listings, the total Insertion Fee will depend on the number of items in the listing (see table below):
| Number of items in listing (Buy It Now format or Auction-style format with starting price of £1.00 or above) |
Insertion Fee |
| 2-5 |
£0.25 |
| 6-10 |
£0.50 |
| 11-20 |
£1.00 |
| 21-30 |
£1.50 |
| 31-40 |
£2.00 |
| 41-50 |
£2.50 |
| 51+ |
£3.00 (maximum) |
Please find below examples of how this might affect your selling fees in different situations:
Firstly, an example showing old and new fees when selling one Media item with the Buy It Now format, and assuming a typical Conversion Rate of 33% (assuming an item needs to be listed three times in order for it to be successfully sold):
| Selling 1 Buy It Now item. Typical CR of 33% (on average need 3 IFs to sell the item) |
| Final Selling Price |
Current Insertion Fee |
Current Final Value Fee |
Current Total Cost |
New Insertion Fee |
New Final Value Fee |
New Total Cost |
Savings |
| £££ off |
% off |
| £0.99 |
£0.15 |
£0.05 |
£0.50 |
£0.10 |
£0.09 |
£0.39 |
£0.11 |
22.5% |
| £1.00 |
£0.20 |
£0.05 |
£0.65 |
£0.10 |
£0.09 |
£0.39 |
£0.26 |
40.2% |
| £2.00 |
£0.20 |
£0.11 |
£0.71 |
£0.10 |
£0.18 |
£0.48 |
£0.23 |
31.9% |
| £3.00 |
£0.20 |
£0.16 |
£0.76 |
£0.10 |
£0.27 |
£0.57 |
£0.19 |
24.8% |
| £5.00 |
£0.35 |
£0.26 |
£1.31 |
£0.10 |
£0.45 |
£0.75 |
£0.56 |
42.9% |
| £7.50 |
£0.35 |
£0.39 |
£1.44 |
£0.10 |
£0.68 |
£0.98 |
£0.47 |
32.5% |
| £10.00 |
£0.35 |
£0.53 |
£1.58 |
£0.10 |
£0.90 |
£1.20 |
£0.38 |
23.8% |
| £15.00 |
£0.75 |
£0.79 |
£3.04 |
£0.10 |
£1.35 |
£1.65 |
£1.39 |
45.7% |
| £20.00 |
£0.75 |
£1.05 |
£3.30 |
£0.10 |
£1.80 |
£2.10 |
£1.20 |
36.4% |
| £25.00 |
£0.75 |
£1.31 |
£3.56 |
£0.10 |
£2.25 |
£2.55 |
£1.01 |
28.4% |
| £30.00 |
£1.50 |
£1.57 |
£6.07 |
£0.10 |
£2.70 |
£3.00 |
£3.07 |
50.6% |
| £40.00 |
£1.50 |
£1.90 |
£6.40 |
£0.10 |
£3.60 |
£3.90 |
£2.50 |
39.1% |
| £50.00 |
£1.50 |
£2.22 |
£6.72 |
£0.10 |
£4.50 |
£4.80 |
£1.92 |
28.6% |
| £75.00 |
£1.50 |
£3.04 |
£7.54 |
£0.10 |
£6.75 |
£7.05 |
£0.49 |
6.5% |
| £100.00 |
£2.00 |
£3.85 |
£9.85 |
£0.10 |
£9.00 |
£9.30 |
£0.55 |
5.6% |
Secondly, an example showing old and new fees when selling one Media item with the Auction-style format, with a start price of £0.99, and assuming a typical Conversion Rate of 50% (assuming an item needs to be listed twice in order for it to be successfully sold):
| Selling 1 Auction item, starting at ¡ê0.99. Typical CR of 50% (on average need 2 IFs to sell the item) |
| Selling Price |
Current Insertion Fee |
Current Final Value Fee |
Current Total Cost |
New Insertion Fee |
New Final Value Fee |
New Total Cost |
Savings |
| £££ off |
% off |
| £0.99 |
£0.15 |
£0.05 |
£0.35 |
£0.05 |
£0.09 |
£0.19 |
£0.16 |
46.3% |
| £2.00 |
£0.15 |
£0.11 |
£0.41 |
£0.05 |
£0.18 |
£0.28 |
£0.13 |
30.9% |
| £3.00 |
£0.15 |
£0.16 |
£0.46 |
£0.05 |
£0.27 |
£0.37 |
£0.09 |
19.1% |
| £4.00 |
£0.15 |
£0.21 |
£0.51 |
£0.05 |
£0.36 |
£0.46 |
£0.05 |
9.8% |
| £5.00 |
£0.15 |
£0.26 |
£0.56 |
£0.05 |
£0.45 |
£0.55 |
£0.01 |
2.2% |
Thirdly, an example showing old and new fees when selling one Media item with the Auction-style format with a start price of £4.99, and assuming a typical Conversion Rate of 50% (assuming an item needs to be listed twice in order for it to be successfully sold):
| Selling 1 Auction item, starting at ¡ê4.99. Typical CR of 50% (on average need 2 IFs to sell the item) |
| Selling Price |
Current Insertion Fee |
Current Final Value Fee |
Current Total Cost |
New Insertion Fee |
New Final Value Fee |
New Total Cost |
Savings |
| £££ off |
% off |
| £4.99 |
£0.20 |
£0.26 |
£0.66 |
£0.10 |
£0.45 |
£0.65 |
£0.01 |
1.9% |
| £6.00 |
£0.20 |
£0.32 |
£0.72 |
£0.10 |
£0.54 |
£0.74 |
-£0.02 |
-3.5% |
| £7.00 |
£0.20 |
£0.37 |
£0.77 |
£0.10 |
£0.63 |
£0.83 |
-£0.06 |
-8.1% |
| £8.00 |
£0.20 |
£0.42 |
£0.82 |
£0.10 |
£0.72 |
£0.92 |
-£0.10 |
-12.2% |
| £9.00 |
£0.20 |
£0.47 |
£0.87 |
£0.10 |
£0.81 |
£1.01 |
-£0.14 |
-15.8% |
| £10.00 |
£0.20 |
£0.53 |
£0.93 |
£0.10 |
£0.90 |
£1.10 |
-£0.18 |
-18.9% |
- Category-specific selling fees for eBay Motors
We are adjusting pricing in the following vehicles categories:
- Cars, Parts & Vehicles > Cars
- Cars, Parts & Vehicles > Classic Cars
- Cars, Parts & Vehicles > Motorcycles & Scooters
- Cars, Parts & Vehicles > Other Vehicles
- Cars, Parts & Vehicles > Aircraft & Aviation > Aircraft
- Cars, Parts & Vehicles > Boats & Watercraft > Jet Skis
- Cars, Parts & Vehicles > Boats & Watercraft > Narrowboats/Canalboats
- Cars, Parts & Vehicles > Boats & Watercraft > Power Boats
- Cars, Parts & Vehicles > Boats & Watercraft > Sailing Boats
- Cars, Parts & Vehicles > Campers, Caravans & Motorhomes > Campervans & Motorhomes
- Cars, Parts & Vehicles > Campers, Caravans & Motorhomes > Caravans
- Cars, Parts & Vehicles > Commercial Vehicles > Agricultural Vehicles > Agricultural Vehicles
- Cars, Parts & Vehicles > Commercial Vehicles > Lorries / Trucks > Lorries / Trucks
- Cars, Parts & Vehicles > Commercial Vehicles > Minibuses/Buses/Coaches > Minibuses/Buses/Coaches
- Cars, Parts & Vehicles > Commercial Vehicles > Taxis > Taxis
- Cars, Parts & Vehicles > Commercial Vehicles > Trailers/Transporters > Trailers/Transporters
- Cars, Parts & Vehicles > Commercial Vehicles > Vans/Pickups > Vans/Pickups
- Cars, Parts & Vehicles > Commercial Vehicles > Other Commercial Vehicles > Other Commercial Vehicles
We believe that these changes reflect the growth in the eBay Motors marketplace in recent years, and the value sellers get from access to the customer base and features that we offer.
Please note that eBay Motors Pro prices remain unchanged. Find out more about eBay Motors Pro prices.
The pricing adjustments affect the Insertion Fees and Final Value Fees for the Auction-style and Buy It Now formats in the specified categories. They also affect selected Optional Feature Fees for all formats, and the 28-day Insertion Fees for Classified Ads on eBay Motors.
| Insertion fees (Auction-style, Buy It Now & Classified Ads) |
| Insertion Fee |
Format |
Old Price |
New Price |
| Auction-style & Buy It Now |
£6.00 |
£8.00 |
| Classified Ads |
£9.99 |
£12.99 |
| Final Value Fees (Auction-style & Buy It Now) |
| Final Value Fee |
Format |
Old Price |
New Price |
| % of final value |
0.75% |
1.00% |
| Minimum Final Value Fee |
£15.00 |
£17.00 |
| Maximum Final Value Fee |
£30.00 |
£30.00 |
| Feature fees (Auction-style format, Buy It Now & Classified Ads) |
| Feature |
Format |
Old Price |
New Price |
| Bold |
Auction-style, Buy It Now & Classified Ads |
£0.75 |
£1.50 |
| Subtitle |
Auction-style, Buy It Now & Classified Ads |
£0.35 |
£0.50 |
| Highlight |
Auction-style, Buy It Now & Classified Ads |
£2.50 |
£3.50 |
| Supersize |
Auction-style, Buy It Now & Classified Ads |
£0.60 |
£1.00 |
Picture Pack
(1-12 pictures) |
Auction-style, Buy It Now & Classified Ads |
£0.70 |
£1.25 |
| Gallery Plus |
Auction-style & Buy It Now |
£0.95 |
£2.00 |
| Classified Ads |
£5.00 |
£2.00 |
- Reserve Fee Refunds
We will no longer refund Reserve Fees if an item sells. The cost and rules for using Reserve Fees will remain unchanged - the Reserve Fee is 2% of the reserve price (must be above £50), up to a maximum fee of £100.
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Must use Buy It Now and PayPal.
