Seller Update

From 19th October 2009 sellers listing in selected media categories will be required to offer free P&P as their first domestic postage option. To help you adapt listings quickly and easily we’re also introducing new bulk editing functionality in mid September.

Excessive P&P costs are often mentioned as a major reason for buyers spending less on eBay - especially in the very competitive media categories. Where eBay has tested making offering a free delivery service a requirement, we have seen buyers respond positively and conversion rates of listed items rise.

Media items are often impulse purchases and buyers perceive free P&P as a great deal. By making postage & packaging free we aim to attract more buyers to the media categories and increase sales for media sellers.

New Final Value Fee promotion
We understand that sellers might be concerned that they'll have to absorb the cost of P&P so we’ll be offering Final Value Fee promotions and other incentives from time to time. From 20 August 2009 to 30 September 2009, eBay Shop owners will qualify for a 20% Final Value Fee discount when they offer free P&P in any Media category. (Terms & conditions apply and will be available on the eBay.co.uk General Announcement Board a few days before 20th August.)
Existing Final Value Fee promotions for shop owners offering free P&P in CSA and Tech categories will also be extended until September 30th (extension also applies to UK DVD category)
Sellers should also remember free postage & packaging applies only to the first domestic P&P option. Further chargeable postage services can be offered as alternatives.

Tips for media sellers:

• Free P&P only applies to the first domestic option – you can still offer further chargeable service options

Which categories do I have to offer free P&P in?
Your first domestic postage option must be free for these categories: