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Seller News May 2011

Fee changes for business sellers

From May 2011, we are simplifying the final value fee structure, making our pricing more transparent. We are also lowering some insertion fees meaning you can list more. Fees will decrease overall for many sellers, but may increase for some.

Simpler pricing will make it easier for you to predict and calculate your eBay fees. Find out how your fees will change.

In the last 3 months of 2010, business sellers on eBay took advantage of the increasing customer traffic on eBay to grow their sales 20% compared to the same period in 2009*. We're continuing to attract more buyers by enhancing the online shopping experience for buyers.

* Comparing the total gross merchandise value (GMV) sold for October, November and December 2009 to total GMV sold for October, November and December 2010 for all eBay.co.uk business sellers. Source used eBay internal data.


Delivering great value

eBay continues to deliver great value for your fees. Last year we:

  • Helped business sellers take advantage of eBay's customer traffic to grow overall sales 20% year over year in the 4th quarter of 2010
  • Introduced improved shopping experiences to help buyers find and buy your items more easily
  • Launched new on-site merchandising to show your products to more buyers
  • Released new listing, editing and analytic tools
  • Increased account management support

Simplified final value fees

From May 2011, we are simplifying the final value fee structure.

Whether you choose to sell in auction-style or fixed price, your final value fee will be a flat percentage of the final selling price, which varies depending on the category you sell in.

Choose the format that is best for your item: there will no longer be a final value fee difference between auction-style and fixed price listings.

Simpler, flat final value fees will make it easier to predict and calculate your eBay fees when you successfully sell an item.

Benefits of the simpler final value fee structure include:

  • Flat final value fees
  • Simpler price structuring
  • More transparent fees
  • Easier to manage your business
From May 2011 Final value fee
Tech 3%
Parts 8%
Media 9%
Collectables 10%
Clothing, Shoes & Accessories 12%
All Other Categories* 10%

*Except Vehicles, Property & Mobile Phones with Contract

Insertion fees

We're also lowering some insertion fees, reducing your upfront risk and enabling you to list more items for the same price.

What's changing:

  • Zero insertion fees for Anchor Shops
  • Insertion fees halved for Basic Shops

Feature fee changes

There will be changes to the Buy it now and Reserve features in most categories.

Changes to auction-style with Buy it now

If you create an auction-style listing with Buy it now, you must have a 40% difference between the Buy it now price and the auction-style start price. For example, if you list an item in auction with a start price of £10, you'll not be able to put a Buy it now price lower than £14.

Fees for this option will increase in May.

Changes to the Reserve option

If you choose to use the Reserve option, your fee will increase from 2% to 3% of the Reserve price.

Take action
By when Action
Mar - May 2011 Familiarise yourself with the new fees before they go live in May.

Fee changes in detail

Insertion Fees – auction-style
Insertion Fees - Category Auction-style Category Now May
All categories, except * £0.01 - £0.99 £0.10 £0.10
£1.00 - £4.99 £0.15 £0.15
£5.00 - £14.99 £0.25 £0.25
£15.00 - £29.99 £0.50 £0.50
£30.00 - £99.99 £1.00 £1.00
£100 or more £1.30 £1.30
*Media £0.01 - £0.99 £0.05 £0.05
£1 or more £0.10 £0.10
*Mobile phones with contract Any price (single item) £7.95 £7.95
Any price (multiple item) £19.95 £19.95
*Property Any price (single or multiple items) £35 x number of items £35 x number of items
Insertion fee changes - fixed price**
Shop Level Now May
All categories
No Shop £0.40 £0.40
Basic £0.20 £0.10
Featured £0.05 £0.05
Anchor £0.01 £0.00*
Media products
No Shop £0.20 £0.20
Basic £0.10 £0.10
Featured £0.05 £0.05
Anchor £0.01 £0.00*

* For 30-day or Good ‘Til Cancelled listings. For shorter duration listings, fee remains £0.01 per listing.

** Does not include Vehicles, Property, or Mobile Phones with Contract

Final value fee changes – auction- style
Category Final selling price Now May
Tech £0.01 - £29.99 5.25% of the final selling price 3%
  £30 - £99.99 £1.57 + 3% of the final selling price of £30 or more 3%
  £100 - £199.99 £3.67 + 2.5% of the final selling price of £100 or more 3%
  £200 - £299.99 £6.17 + 2% of the final selling price of £200 or more 3%
  £300 - £599.99 £8.17 + 1.5% of the final selling price of £300 or more 3%
  £600.00 or more £12.67 + 1% of the final selling price of £600 or more 3%
Parts £0.01 - £29.99 8.75% of the final selling price 8%
  £30 - £599.99 £2.62 + 5.25% of the final selling price of £30 or more 8%
  £600 or more £32.55 + 1.5% of the final selling price of £600 or more 8%
Media £0.01 or more 9% of the final selling price 9%
Collectables £0.01 - £29.99 8.75% of the final selling price 10%
  £30 - £599.99 £2.62 + 5.25% of the final selling price of £30 or more 10%
  £600 or more £32.55 + 1.5% of the final selling price of £600 or more 10%
Clothing, Shoes & Accessories £0.01 - £29.99 8.75% of the final selling price 12%
  £30 - £599.99 £2.62 + 5.25% of the final selling price of £30 or more 12%
  £600 or more £32.55 + 1.5% of the final selling price of £600 or more 12%
Mobile phones with contract £0.01 or more No fee No fee
Property £0.01 or more No fee No fee
All Other Categories* £0.01 - £29.99 8.75% of the final selling price 10%
  £30 - £599.99 £2.62 + 5.25% of the final selling price of £30 or more 10%
  £600 or more £32.55 + 1.5% of the final selling price of £600 or more 10%

*Excludes Vehicles

Final value fee changes – fixed price
Category Final selling price Now May
Tech £0.99 - £29.99 5.25% of the final selling price up to £29.99 3%
  £30 - £99.99 £1.57 + 3% of the final selling price of £30 or more 3%
  £100 - £199.99 £3.67 + 2.5% of the final selling price of £100 or more 3%
  £200 - £299.99 £6.17 + 2% of the final selling price of £200 or more 3%
  £300 - £599.99 £8.17 + 1.5% of the final selling price of £300 or more 3%
  £600.00 or more £12.67 + 1% of the final selling price of £600 or more 3%
Parts £0.01 - £49.99 9.9% of the final selling price up to £49.99 8%
  £50 - £599.99 £4.95 + 5.9% of the final selling price of £50 or more 8%
  £600 or more £37.40 + 1.9% of the final selling price of £600 or more 8%
Media £0.99 or more 9% of the final selling price 9%
Collectables £0.99 - £49.99 9.9% of the final selling price up to £49.99 10%
  £50 - £599.99 £4.95 + 5.9% of the final selling price of £50 or more 10%
  £600 or more £37.40 + 1.9% of the final selling price of £600 or more 10%
Clothing, Shoes & Accessories £0.99 - £49.99 9.9% of the final selling price up to £49.99 12%
  £50 - £599.99 £4.95 + 5.9% of the final selling price of £50 or more 12%
  £600 or more £37.40 + 1.9% of the final selling price of £600 or more 12%
Mobile phones with contract £0.99 or more No fee No fee
Property £0.99 or more No fee No fee
All Other Categories* £0.99 - £49.99 9.9% of the final selling price up to £49.99 10%
  £50 - £599.99 £4.95 + 5.9% of the final selling price of £50 or more 10%
  £600 or more £37.40 + 1.9% of the final selling price of £600 or more 10%

*Excludes Vehicles

Auction-style with Buy it now option pricing
BIN Price Now May
£0.99 - 4.99 £0.05 £0.08
£5.00 – 14.99 £0.10 £0.15
£15.00 – 29.99 £0.15 £0.22
£30.00+ £0.25 £0.38
Reserve option pricing
Now May
2% of reserve price Maximum fee £100 3% of reserve price Maximum fee £150
What fees apply to the category I list in?
Tech Computing
Consumer Electronics
Photography
Mobile & Home Phones
Video Games excl. Games
Parts Vehicle Parts & Accessories
Media Books, Comics & Magazines
DVD, Film & TV
Music
Video Games: Games
Collectables Antiques
Coins
Collectables
Sports Memorabilia
Stamps
Art
Clothing, Shoes & Accessories Clothes, Shoes & Accessories
Jewellery & Watches
All Other Categories Baby
Crafts
Home & Garden
Pottery, Porcelain & Glass
Dolls & Bears
Sporting Goods
Events Tickets
Toys & Games
Musical Instruments
Health & Beauty
Business, Office & Industrial
Everything Else
Wholesale & Job Lots