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Sell > Seller Update > Setting new minimum standards to improve quality
Seller Update
- From 1st October 2009 all eBay sellers (including PowerSellers) will need to keep their number of transactions with DSRs of 1 and 2 for item description below 3%. For communication, dispatch time, and P&P charges we’ll be looking for no more than 4% of transactions with DSRs of 1 and 2.
- If a seller’s rate of 1s and 2s goes over these maximums they’ll get lowered placements in searches and may even face limits on selling activity until their ratings improve.
We want to continue encouraging all our sellers to improve their ratings – so throughout 2010 we’ll be raising the bar on the minimum standards of service and quality that sellers are expected to reach.
TAKE ACTION
- Get familiar with the new focus on quality and low DSRs (1s and 2s), the new standards for all eBay sellers, the PowerSeller programme, and the new Top-rated seller tier.
- Starting from the end of July, check your Seller Dashboard for a current snapshot of your low DSRs - updated monthly. Watch for the new Seller Dashboardcoming in October for more insight, including daily updates. Remember to check it on a regular basis.
- Have a look at our tips to improve your Feedback DSRs to keep a high positive Feedback rating and minimise the risk of receiving low DSRs scores of 1s and 2s.
Why the change of emphasis on sellers having a few 1s and 2s instead of the current DSR averages?
DSRs will continue to be an important measure for seller performance. But we are gradually focusing on the rate of low scores (1s and 2s) for several reasons.
- Buyers have different interpretations of what they consider a high score. But leaving a 1or 2 is a clear sign they’re not happy.
- For sellers, monitoring their rate of 1s and 2s gives a clearer picture of where they need to improve – whether it’s item description, communication, delivery times and/or postage cost.
- It will be easier and more profitable for sellers to focus on providing a level of service to their buyers that rarely, if ever, gets them a score of 1 or 2 than by trying to achieve perfect scores.
How are rates of 1s and 2s calculated and how can I find out my current rates?
The rates of 1s and 2s are calculated for all four DSRs: Item Description, Communication, Dispatch Time, and P&P Cost. There are allowed rates of 1s and 2s for each of the four DSRs for eBay Top-rated sellers and all other sellers. The calculation is as follows:
Number of 1’s or 2’s received, divided by the total number of transactions
Remember, the total number of transactions includes all transactions, not just transactions where DSR scores were received. Here are some examples of how rates of 1s or 2s are calculated.
At the end of this month (July), you’ll be able to see a monthly updated snapshot of your rate of 1s and 2s by each DSR on your Seller Dashboard. Starting in October, you’ll be able to see your ratings updated daily.
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