BUSINESS SELLER NEWS

On over 43% of search results pages buyers search and browse using the categories and items specifics listed in the left hand navigation. By adding item specifics to your listings you'll help ensure that your items show up in all relevant searches.

By 3 May 2012, we will have made changes to categories and item specifics to make it easier and more intuitive for buyers to find what they're looking for. Prepare for the changes by familiarising yourself with the updates now.

Detail

Which categories are affected?

We've made changes to the following categories:

• Baby
• Clothes, Shoes & Accessories
• Computing
• Consumer Electronics
• Crafts
• Health & Beauty
• Home & Garden
• Jewellery & Watches
• Musical Instruments
• Toys & Games

Find out more details about the category and item specific changes.

Reasons we're making changes to categories and item specifics

We're making these changes, based on research and feedback from eBay buyers, to create a more intuitive marketplace. This brings eBay more in line with industry standard classification.

The new category structure is also better aligned with other eBay markets, helping to increase international trade opportunities.

The benefits of adding item specifics to your listings

• Adding eBay item specifics helps to provide buyers with a consistent search experience, especially on mobile devices.
• You'll ensure your item appears in the most relevant searches.
• Where we've created a new sub-category, we may use item specifics to move your item for you, saving you time.

How to add item specifics to your listings

You can update active listings using:

• Selling Manager
• Selling Manager Pro
• Turbo Lister
• File Exchange
• Bulk edit and relist

Popular third-party application providers have been notified about the changes. Contact your provider for specific details.

We recommend that you use the item specifics suggested by eBay, as shown in your listing tool. However, if there's one that you want to add to describe your product, you can add a custom item specific.

What you need to do

Now	Familiarise yourself with the category and item specifics changes. If the changes affect you, be ready to amend your listings from 3 May.
3 May	Categories and item specifics updated on the site.