BUSINESS SELLER NEWS

eBay is evolving to make it faster and easier for buyers, including those using mobile devices, to find what they're looking for. New features will be launching in 2012 that put more emphasis on the need for high quality listings.

To remain competitive, follow our guide to good listing practice.

Detail

Listing fundamentals

Read about listing fundamentals in our guide to good listing practice. Highlights include the need for:

• A clear and concise title.
• Detailed and specific item descriptions.
• eBay's item specifics.
• High quality large photos of your item.
• A range of delivery options.

In order to make the most of pictures on eBay

• Upload at least one picture for every listing, up to the limit of 12.
• Ensure a minimum longest-picture-side length of 400 pixels.
• Avoid borders and text in your pictures.
• Make sure you upload your own picture as the primary listing photo when using the eBay catalogue to list an item that is not brand new. Don't use the stock photo as your main picture for used items listed with the catalogue.

Related initiatives that help you to create good listings include the following:

• Catalogues
• Vehicle parts compatibility
• Item specifics
• Business policies
• Clear returns policy

Good listing practice for mobile

eBay is a global leader in mobile commerce with a great mobile shopping experience. With more than 58 million downloads of eBay apps, the way listings appear on mobile devices is increasingly important.

Make sure your item description follows our good listing practice to create a version more suitable for mobile devices.

What you need to do

Now	Review your listings using our guide to good listing practice to help get the most out of new features.