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Overview
Updated fee structure
Improving the buyer experience
Driving service quality
Seller protection and tools
New merchandising and advertising placements on the item page
Merchandising test
From April 2012, we'll be testing a new merchandising placement above the item description on the item page. We'll rotate the same, related or similar items from your own inventory or from other sellers. Your items will also appear on the item pages of other sellers.
This will inspire buyers to make a purchase based on what others have viewed or bought, improving their shopping experience and helping to increase sales across eBay.co.uk.
New advertising placement
From today, we'll display an advertising placement on the right-hand side of the item page, just as we already include advertising on the item pages of private sellers. Advertising will link only to external websites or eBay promotions.
Frequently asked questions
Can I join the trials of merchandising placements?
Merchandising placements will automatically appear on the item pages of sellers based on buyer activity. Sellers can't request to join the trials.
Can I opt out of merchandising placements?
You can choose to opt out of the trials of merchandising placements through My eBay. Find out more about how to opt out from merchandising placements.
Whose items will appear on my item page?
It is not possible to select solely your own items to appear in merchandising placements on the item pages of your listings.
How are the sellers chosen whose items will appear on my item page?
Merchandising placements will automatically appear on the item pages of sellers based on buyer activity.
Why aren't merchandising placements immediately available to all sellers?
We test new features before they launch to ensure a good quality user experience for sellers and buyers.
When exactly will merchandising placements be introduced?
This depends on the outcome of the trials, which we anticipate will last for up to three months. eBay will only introduce merchandising placements when they're fully tested and proven to be successful.
Why does eBay have advertising placements?
We have advertising on eBay.co.uk so that buyers can find anything regardless of format on one site. We use advertising revenue to reinvest in the site and attract more buyers.
Benefits
For your customers
- Inspired to shop more on eBay.co.uk
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