From April 2012, we'll be testing a new merchandising placement above the item description on the item page. We'll rotate the same, related or similar items from your own inventory or from other sellers. Your items will also appear on the item pages of other sellers.
This will inspire buyers to make a purchase based on what others have viewed or bought, improving their shopping experience and helping to increase sales across eBay.co.uk.
From today, we'll display an advertising placement on the right-hand side of the item page, just as we already include advertising on the item pages of private sellers. Advertising will link only to external websites or eBay promotions.
Merchandising placements will automatically appear on the item pages of sellers based on buyer activity. Sellers can't request to join the trials.
You can choose to opt out of the trials of merchandising placements through My eBay. Find out more about how to opt out from merchandising placements.
It is not possible to select solely your own items to appear in merchandising placements on the item pages of your listings.
Merchandising placements will automatically appear on the item pages of sellers based on buyer activity.
We test new features before they launch to ensure a good quality user experience for sellers and buyers.
This depends on the outcome of the trials, which we anticipate will last for up to three months. eBay will only introduce merchandising placements when they're fully tested and proven to be successful.
We have advertising on eBay.co.uk so that buyers can find anything regardless of format on one site. We use advertising revenue to reinvest in the site and attract more buyers.