When you choose to list in the Fixed Price format, you simply indicate the price at which you'd like to sell your item(s) and buyers can purchase from your listings immediately at that price.

To find out more about the benefits of these different formats and how they work visit our other handy help pages using the buttons above.

When you choose the Buy It Now option on auction-style listings, your item has two ways to sell. It starts when you, the seller, names a price at which you are willing to sell your item immediately and skip the auction process.

Buyers have the option to buy your item instantly - without waiting for the auction period to end. Many new eBay shoppers like the simplicity of Buy It Now!

There's no need to choose between the auction option and Buy It Now. You get both. If a buyer is willing to meet your Buy It Now price before the first bid comes in, your item sells instantly and your auction ends. But, if a bid comes in first, the Buy It Now option disappears. (In Reserve Price Auctions, Buy It Now disappears after the first bid that meets the reserve.) Then your auction proceeds normally.

Tip: Make Buy It Now as fast and easy as possible for both you and your buyer by allowing credit card payments.

Restriction: To sell with Buy It Now, you must have either a minimum feedback rating of 10, be signed up for Direct Debit or be a Billpoint (eBay Payments) registered seller.