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Overview of Detailed Seller Ratings
We have made a number of significant changes to the current Feedback system, specifically to the Leave Feedback flow and Feedback Profile page, in order to increase transparency, improve a buyer's ability to accurately rate a transaction, and enable our best sellers to stand out.
Detailed Seller Ratings add a new dimension to eBay's reputation system, allowing buyers to rate transactions based on item description, communication, delivery time, and postage & packaging charges.
In addition to the current positive, negative or neutral comment, buyers rate the sellers on these specific transaction aspects based on a 1 to 5 scale, with 1 being the lowest and 5 being the highest rating. The average of all ratings is displayed on the seller's Feedback Profile page.
In addition, the transaction's item title and price will be visible below the Feedback comment on the Feedback Profile page for 90 days after the Feedback comment is left.
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- New header:
We changed the page name from Member Profile to Feedback Profile to describe the page's function more accurately . An updated Header enables members to easily find the most important information about the member, while providing important links to Contact Member, Items for Sale, and the member's Shop.
Detailed Seller Ratings module: We added a new module that provides the average of each Detailed Sellers Rating left by buyers for the seller in the past 12 months. A seller must have at least 10 Detailed Seller Ratings to have an average displayed. In addition to the average, we display the total number of ratings left for each Detailed Seller Rating in the past 12 months.
New tab names and order: We changed the tab names to describe the underlying Feedback comments associated with the tab more accurately. We also changed the order of the tabs, placing the "Feedback as a Seller" tab first because data showed that the majority of people viewing the Feedback Profile page are looking for information on seller performance.
Item title and price: We added the item title and item price to the new Feedback Profile page, just below the Feedback comment and User ID. This information will remain available for 90 days.
90-day separator: We added a separator within the Feedback Comments area to explain that items below the separator do not have the item title and item price since the Feedback comment is more than 90 days old.
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