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Other sellers share their successful tactics for driving more business to their eBay Shops.
Promote your Shop in your Auctions
- Create a balanced inventory of auction and Shop items on eBay - The most successful Shop sellers are using auction items to help drive traffic to their Shop
- Mention your eBay Shop in your auction listing descriptions (e.g., "We have more great inventory & accessories you can BUY NOW from our eBay Shop")
- Suggest that buyers visit your Shop for accessories, add-ons, or more colours and sizes of your items
- Use the Merchandising Manager to cross-sell your items at the item level, and promote these items in key buyer locations
- Offer promotions such as free or discounted shipping on additional items they purchase from your Shop in the same day
Build brand awareness with buyers
- Include your custom eBay Shops URL in all email communication with buyers (e.g., "Thank you for shopping with us. Please visit us for new weekly products at www.stores.ebay.co.uk/yourshopname). Include a link to custom categories for targeted offers
- Include your Shop URL and logo on your business cards and packing slips
 
Word of mouth
- Encourage your family, friends, associates, and off-eBay customers to visit your eBay Shop, and ask them to spread the word to their friends.
Grow your presence
- Upgrade your subscription to a Featured or Anchor Shop.
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