Verified Rights Owner programme

VeRO programme protects your intellectual property (IP) rights. Report listings that may infringe your rights.

What’s the Verified Rights Owner programme

  • Safe place to buy and sell

    The VeRO programme helps keep eBay a trusted marketplace by protecting IP rights.

  • Protect your IP rights

    As a VeRO member, you can take action to help safeguard your intellectual property on eBay.

  • Report IP violations

    VeRO tools allow rights owners and authorised reps to report listings that may infringe on their IP.

The VeRO programme helps protect your IP rights

The VeRO programme helps protect your IP rights

eBay is committed to creating a safe marketplace that respects intellectual property rights. The VeRO programme allows rights owners to seamlessly report listings that may infringe on their rights.

Reporting intellectual property

Reporting intellectual property

Report listings that:

  • Infringe your intellectual property rights
  • Are counterfeit, fakes, or replicas
  • Use copyrighted content without permission 

Reasons to not report:

Where to report IP violations

Where to report IP violations

Safeguard your IP using the VeRO Portal

  • Enforce your intellectual property rights by reporting listings that may infringe on your rights, all in one place
  • Submit reports, manage multiple brands and track your account activity with this easy-to-use streamlined tool
  • Protect your IP with confidence. eBay is here to support you along the way

Report via VeRO Portal

FAQs

We use a structured approach to manage reports of intellectual property infringement through our Verified Rights Owner (VeRO) programme:

  1. Submitting a Report: Rights owners can submit a Notice of Claimed Infringement (NOCI) online form via askvero@ebay.com. 
  2. Reviewing the Report: We examine submitted reports to confirm that all the necessary information is complete and accurate. We might reach out to the rights owner for further details if needed.
  3. Take action: If a listing is found to violate IP rights, it may be removed. The seller will be notified with an explanation.
  4. Repeat violations: Sellers with repeated IP violations may face further action, including selling restrictions or account suspension.

Our goal is to protect intellectual property rights while maintaining a fair marketplace for sellers and buyers. We encourage rights owners to use the VeRO programme thoughtfully and responsibly when reporting potential infringements. 

If you’ve reported a listing in error, you can submit a retraction by emailing the VeRO team the details from an authorised email address at askvero@ebay.com.

The VeRO Programme is only for rights owners or their authorised representatives.

If you’re not a rights owner but believe a listing violates policy, you can still report it:

  • Go to the item and select the question mark icon located on the bottom right
  • Select "Submit report" 
  • Sign in or submit as a guest
  • Select from the dropdown menu, “What you would like to report?” and add the relevant reason
  • Fill in the form, including the details of the content you’re reporting, and your reason
  • Select “Submit report”

The VeRO programme can’t be used to report stolen items. If you believe an item is stolen, please report it to local law enforcement. We’ll assist authorities if they contact us directly.

  • The seller may have removed the infringing content before you reported it. 
  • Listings can be reinstated if the seller successfully appeals or corrects the issue.
  • We may be waiting on more information from you – please check your eBay messages. 

The VeRO programme only applies to intellectual property rights, not distribution or pricing agreements. eBay is a global marketplace, and we don’t restrict the sale of items based on distribution contracts or selective selling policies unless there is a valid IP violation.

A VeRO participant page helps eBay members understand which IP rights you protect and why a listing may have been removed.

To create one:

  1. Draft your content in a Word document
  2. Email it to askvero@ebay.com

We'll review and publish it if it meets our guidelines.

Participant pages should:

  • Focus only on your intellectual property
  • Avoid topics like MAP pricing, contracts, or off-eBay sales
  • Not include offensive or misleading content
  • Not make assumptions about eBay’s enforcement actions
  • Avoid references to eBay’s site policies (we already provide that info)

You may include your company’s logo as long as it doesn’t infringe on any other trademarks.