Discover the trends shaping Peak 2026
From early shopping and Gen Z spending to the rise of video and live shopping — so you can prepare smarter and perform better.
Here’s a glimpse of the insights you’ll find in the Playbook:
42% of Gen Z plan to spend more this Peak than last year.
43% of shoppers say video content influences their buying decisions on marketplace platforms.
22% of shoppers have watched or bought through live shopping—with Gen Z leading adoption.
All consumer research was conducted by Censuswide. Fieldwork ran from 15 to 19 June 2026 with 2,001 UK adults who celebrate Christmas. The sample is nationally representative by age, gender and region. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.