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Discover our free 6-month training programme to support charities on eBay raise more money through online retail.

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Get more from eBay
with Charity Connect

We’re passionate about helping charities fundraise on eBay. Last year, we empowered over 11,000 charities to raise £31 million through eBay for Charity, with £27m raised directly from charities selling on the platform.

Charity Connect has already helped hundreds of UK charity sellers improve online fundraising capabilities, and aims to support even more charities boost unrestricted funding through selling on eBay.

Starting in September 2021, participating charities will receive tailored training through virtual 1:1 and group support, webinars, dedicated customer service, e-learning materials and promotional support.

Applications are now open for our newest cohort of charities.

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Hear from our Charity Connect graduates

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Charities already on eBay

Want to learn skills to improve your existing eBay store? Charity Connect has tailored programmes aimed at small, medium and large direct charity sellers.

Apply now

Charities new to eBay

Discover the power of selling to eBay's 187 million active buyers across the globe and learn to raise even more unrestricted funds. Charity Connect will teach you the skills you need to know.

Apply now

Benefits of Charity Connect

Charity Connect is a free 6-month programme which offers participating charity retailers big or small training support to launch and grow on eBay. Specifically, participants can look forward to:

Onboarding support

Onboarding support

Supporting charity retailers not yet trading on eBay to get started on the platform.

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Training & education

eBay specialists will deliver a comprehensive training programme to guide you through everything you need to know about selling on eBay. This includes training from external consultants and service providers in topics helpful to drive awareness of your eBay store, like advertising and social media. Training will be via webinars, virtual 1:1 and group training and self-learning materials.

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Ongoing support

A dedicated customer support team will provide technical and strategic guidance, conducting regular check-ups on the health and performance of each charity's eBay business.

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Store subscription

Participants will receive a complimentary one-year Shop subscription, which offers promotional tools, shipping supplies and other perks.

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Marketing & PR

Where possible and appropriate, participants will have the chance to gain exposure through social media promotions and PR for select charity sellers.